If you’re looking for a cost-effective way to advertise your business, Facebook is a great place to start. With CPM/CPC tending to be lower than paid search, Facebook ads let you target your customers and get your content in front of your desired audience. It’s
Being in business “for yourself, but not by yourself” is the classic allure of franchise ownership. Buying a franchise means buying into proven systems and processes, with a team that’s there for you every step of the way. From your marketing to your operations, you
When you consider the number of social media management tools available, it can feel overwhelming trying to choose the best ones for your franchise. Especially right now when you may be dealing with new challenges related to COVID-19, you need to know that any money
The basics of franchise social media are more relevant today than ever before — particularly given the current challenges so many businesses are facing. If it’s been a while since you dusted off your social media marketing strategy, now would be an excellent time to
If you need social media content ideas, you’re not alone. Many businesses don’t have the time or desire to come up with social media content every day, let alone get it posted with a caption. Oftentimes, you need look no further than the four walls
No matter what the industry, COVID-19 has affected businesses everywhere, along with the consumers who buy from them. Given the global impact this virus has had, it’s important to adjust your messaging and social media marketing to reflect the current times — whether your business
When the day came that fitness studios had to shut down due to COVID-19, they were left with only a couple of choices: Keep going and figure out how to go digital, or shut down, lay off employees, and hope they’re able to recover if
Food, glorious food. It’s one of the few things that isn’t cancelled right now, and for that, we’re incredibly grateful. If we have to be at home all the time, at least we can take comfort in a hot plate of mac ‘n’ cheese or
We’ve written about the importance of online reviews before, but never before have they been more important than they are right now. As we work to disseminate information that may help our clients and other businesses dealing with COVID-19, we’d be remiss if we didn’t
Earlier this week, we covered the different ways pet-related businesses can pivot during the COVID-19 crisis and how social media marketing can help them make an impact in their communities. This article, the second in a four-part series, is dedicated to online education — a
