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Author: Karen Spaeder

Top 5 Social Media Trends to Expect in 2017

It’s no secret that social media trends shift quickly, sometimes before you even realize they’ve come and gone. So I can’t promise you that all of the following trends will stay relevant. However, I can say with confidence that this is where you can expect

7 Ways to Build Your Personal Brand on Social Media

We often talk about leveraging social media to boost a brand’s reputation, customer base and connection with its audience. But let’s not forget about the importance of building a personal brand as well. People are more likely to buy from people they trust, and social media

How to Diffuse Customer Complaints on Social Media

Recently, I was scrolling through my Facebook feed when I came across a post by an acquaintance of mine who is a business owner. He was expressing disdain at a Yelp review left by a customer, and rather defensively, I might add. This post was on

5 Tips for Improving Your Writing on Social Media

Those who know me know that I’m quite fond of the proper use of the English language. Yes, I am that person who notices typos, errant apostrophes, commas where there should be periods, and incorrect word usage such as “there” when it should be “they’re” or “their.”

21 Quick Ways to Start Blogging Now

Have you ever thought about starting a blog but stopped short anytime you sat down to write? Whether due to other distractions, procrastination or just plain old writer’s block, there will always be times when the words don’t flow freely from your fingertips. I can

Best Ways to Build Your Brand on Social Media

It’s every brand’s dream to have a huge following on social media. When your customers are talking about you in positive ways, they’re doing much of the work to spread awareness of your brand, for free. Still, there are brands that struggle to establish themselves