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Author: Karen Spaeder

better fall photos

7 Tips for Better Fall Photos on Social Media

When you’re thinking about taking photos or videos for your business, there are a lot of things to consider. Do you want to show people your product? Will you be using it in an ad or on your website? Are there any specific colors or

Top Franchise Supplier

For 5 Years Running, Rallio Is a Top Franchise Supplier

For the fifth year running, Rallio has once again been named a Top Franchise Supplier by Entrepreneur magazine. This list recognizes top companies that provide services and support to franchisors and franchisees in 11 categories, including Marketing, in which Rallio ranked #7. To determine who

customer service on social media

Guide to Customer Service on Social Media

It’s safe to say that social media has changed everything — from the way people communicate to the way they buy. Because of this, customer service has become more important than ever, especially on social media channels. As a business owner, it’s imperative that you

google search why online reviews matter

Why Reviews Matter and How to Make the Most of Them

Online reviews have been around since the dawn of the internet — it seems that people have always had opinions they want to share. But it’s only recently that they’ve become more important — and more visible — than ever, especially for business owners. Reviews

local SEO

The Benefits of Reviews for Local SEO

In today’s digital age, online reviews are one of the best ways to get your business found, and they’re also an extension of your brand. Reviews can be a great way to gain exposure, trust, and credibility with potential customers, as they are often the

social media plan

12-Day Social Media Plan

If you’re like most small businesses, your social media marketing is hit or miss. You probably have more work to do than you think. And social media is a marathon, not a sprint, so results don’t come lightning quick. Tired of spending hours on Facebook,

privacy changes impacting franchise brands

Best Practices for Franchises to Address Privacy Changes

In the world of social media marketing for franchises, the landscape looks decidedly different than it did even just a year ago. With new ad-targeting and privacy changes impacting the ways that brands can reach and engage with their desired audiences, franchise brands are having

quick tips for social media

5 Quick Tips to Improve Your Social Media Now

It’s no secret that people are using Facebook, Instagram, and other social platforms to find local businesses, hunt for new jobs, and learn more about their favorite brands. But with all the different platforms out there, it can be hard to know how best to

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