This post was originally published in October 2020 and has been updated. There are many different ways to trim your budget as you consider your business spending for 2022. While there may be certain cost-cutting measures you can take, however, your marketing budget should not
It’s harder and harder to get people’s attention these days. As consumers thumb through their social media feeds, you have only nanoseconds to stop the scroll. Marketers are getting savvy about solving this problem, however, and influencer marketing is one way to stand out from
At any given moment, conversations may be happening about your brand online (both positive and negative). Some of those conversations could be happening on dedicated review platforms, but others might appear on social media — maybe even right on your own page. At times, you
In these strange and unpredictable times, recruiting employees has become a job all on its own. “Help Wanted” signs in store windows, understaffed checkout counters and restaurants, and unfulfilled job vacancies are stark reminders that we haven’t quite reached the other side of the pandemic.
Social media is the first and last impression your customers will see of your brand on the web. You need to stand out from the competition and post localized social media content that is engaging and speaks to your audience. There are several benefits of
So you have a special offer, promotion, announcement or video you want to email to your customers. But what do you do if your email list could fit on, uh, a sticky note? Or, more to the point, how do you grow your email list
As a franchisee, you buy into a system that includes brand recognition and certain business processes. Instead of starting from scratch, you can lean on the corporate brand to an extent as you get up and running. There are, however, certain things you shouldn’t rely
Are you looking to increase your exposure online? With so many different types of media competing for your audience’s attention, standing out can feel challenging — but it’s not impossible. Rather than try to implement every idea under the sun as far as social media
Businesses today can’t have a conversation about brand reputation without considering their online presence. Reputation management continues to be a critical component of online marketing today; in 2020 alone, an estimated 87% of consumers read reviews online for local businesses, up 6% from the previous
If you want to create social media posts from scratch, you may quickly discover there are a lot of moving parts. From coming up with content ideas and capturing great photos to creating graphics and videos, there are several steps involved with getting from concept
