With the rise of social media, we have seen an increase in the number of brands building their own voice in a crowded space. One of the most effective methods of establishing your unique identity is through brand storytelling, the practice of sharing your values,
If we’ve learned anything over the past couple of years, it’s that social media is critical to the success of local businesses, creators, and influencers. Yet at the same time, some brands may struggle to find the right strategies for connecting with and influencing their
Social media can be a powerful tool for your company. However, if you haven’t spruced up your social accounts in a while, it’s time to take out your spray bottle and squeegee and get to work. Take a look at four quick ways to spring
Have you ever wondered how you could enlist the support of your employees in advocating for your brand? The idea is simple: Encourage your employees to provide feedback on their company, tell others about your company and products, and help build a better brand through
Social media is important for any business in today’s world. But it can be even more important for franchises because of the nature of your business. Franchises are about spreading brand awareness and building loyalty — not just at a local level, but often at
Social Media is an incredibly powerful tool that entrepreneurs can use to market and advertise their businesses. But how does it work for franchises? There are different nuances that make social media marketing for franchises more nuanced, which makes it more challenging to master. For
The Spice & Tea Exchange is a multi-location franchise that offers 140 fine spices, 75+ hand-mixed seasoning blends, sugars, salts, teas, gourmet gifts and accessories. With stores throughout the United States, the company was founded in 2008 by a group of talented individuals with a
Let’s face it: Social media can be daunting for businesses. And trying to keep up with all of its changes is challenging — especially when you’re also running a business! To make matters worse, you might have a lot of different people from different agencies working
Video marketing is one of the largest untapped markets that’s ready for growth. According to Wyzowl research, video remains a key priority for marketers, and you can see why: The amount of video content watched has almost doubled since 2018. With more and more people
Have you ever noticed that the most successful brands on social media tell stories? And we’re not talking about an occasional story — these businesses are built on storytelling. It’s in the way they sell their products, their ads, and even careers at their companies.
