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Author: Karen Spaeder

quick guide to instagram grid layouts

Quick Guide to Instagram Grid Layouts

Around the world, thousands of businesses use Instagram to market their products and services. Whether you’re selling your new lipstick line or promoting your life coaching program, there are so many ways to connect with your target audience, build a following, and grow your business.

3 big reasons you need influencer marketing

3 Big Reasons You Need Influencer Marketing

It’s harder and harder to get people’s attention these days. As consumers thumb through their social media feeds, you have only nanoseconds to stop the scroll. Marketers are getting savvy about solving this problem, however, and influencer marketing is one way to stand out from

3 Ways Social Media Impacts Reputation Management

At any given moment, conversations may be happening about your brand online (both positive and negative). Some of those conversations could be happening on dedicated review platforms, but others might appear on social media — maybe even right on your own page. At times, you

4 Big Reasons You Need Localized Social Media Content

Social media is the first and last impression your customers will see of your brand on the web. You need to stand out from the competition and post localized social media content that is engaging and speaks to your audience.  There are several benefits of

12 Surefire Ways to Grow Your Email List

So you have a special offer, promotion, announcement or video you want to email to your customers. But what do you do if your email list could fit on, uh, a sticky note? Or, more to the point, how do you grow your email list

3 Simple Ways to Increase Your Exposure Online

Are you looking to increase your exposure online? With so many different types of media competing for your audience’s attention, standing out can feel challenging — but it’s not impossible.  Rather than try to implement every idea under the sun as far as social media

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