The changes brought about by the pandemic have been felt universally — and franchise organizations everywhere have had to pivot, adjust and change with the times. Social media marketing for franchises has become more important than ever. Those businesses that haven’t embraced social media marketing
There was a time when all Instagram accounts essentially had the same functionality. There was no “personal” versus “business Instagram.” Back in the day, everyone had a personal Instagram profile with a name and a bio. At the risk of sounding like your grandparents, we’ve
With the recent launch of Rallio Local for Small Business here at Rallio, we’ve had a few questions come up about outsourcing small-business social media. It’s not an unusual question by any means. Most small businesses’ social media needs are greater than their resources. After
As a small-business owner, you might know it’s important to have a social media presence. At some point when you’re wearing multiple hats, however, you also might forget to pay attention to your social media — much less think about doing a social media SWOT
If your customer response time is lagging on social media, your followers and customers are going to notice. Whether they’re looking to get questions answered or to leave a review, you can count on customers using social media as a customer service channel. Is your
The rankings are in, and for the third year running, Rallio has been named a Top Franchise Supplier by Entrepreneur magazine. This list recognizes top companies that provide services and support to franchisors and franchisees in 10 categories: Accounting, Banking/Financing, Franchise Broker/Referral Networks, Franchise Consulting/Development,
If you read 12 Secrets to Social Media Success: Part 1, you might have already started changing things up on your social media pages. Today, we’re rounding out the series with part 2, revealing the final six secrets to social media success. We recommend reading
In case you didn’t notice, it’s about to be “pumpkin spice everything” season. Fall is in the air, and the holidays aren’t far off. And in the spirit of giving, we’re handing over a few secrets to social media success. No thanks necessary. You see,
You may have heard of local social media, but perhaps you’re not clear on what that is or why you should care. Well, we’re glad you’re here! This article will answer some of the most common questions we get about local social media — questions
Video content is bigger than ever — and the trend is only getting more popular. Yet not everyone can come up with video content ideas at the drop of a hat. Can you relate? According to Social Media Today, 66% of people prefer short videos
