This is not a post telling you all the things you’re doing wrong on social media. Nor is it a list of things you should be doing to increase your social presence. Now that we’ve gotten that out of the way, I’ll tell you what we
Competition isn’t a bad thing in business. It keeps you on your toes, allows you to improve continually, and gives you a chance to see what works and what doesn’t with your target audience. Social media has made it easier than ever to research your competition
The quick answer is no. You should try to get more engagement. The long answer is more complicated. First off, let me make a few disclaimers here. I’m not addressing the businesses that have five, 10 or 30 likes. If your business only has as
It’s every brand’s dream to have a huge following on social media. When your customers are talking about you in positive ways, they’re doing much of the work to spread awareness of your brand, for free. Still, there are brands that struggle to establish themselves
To drive more customers into your store, the easiest solution is to create an online offer and share it far and wide. People who are interested (and who weren’t before) now flock to your establishment to get that discount, and now you have a busy,
It’s the question every franchisee and brand marketer has been asking for the last few years, ever since Facebook diminished the reach of page posts to 1 to 4 percent of all page followers: How do I get more people to see my content? The
As a franchisor, you devote considerable time and resources to getting your branding just right. From developing a logo and messaging to creating brand guidelines and marketing materials, there’s a lot that goes into that initial blueprint for all of your marketing efforts. At the corporate level,
Social media analytics remind me of the Wikipedia rabbit hole. You try to look at one simple thing, and next thing you know, you’re several pages away on a completely different topic. Fascinating information, but is it really useful? The amount of data available to
Most top brands today would agree that having a presence on social media is a must. If your business has multiple locations run by individual owners or managers, however, it’s not enough to tell your franchisees to set up accounts on Facebook, Twitter and LinkedIn. They’ll
Photos add the most value to your social media content marketing strategy. They consistently get the most shares on Facebook over text, links and video (though video engagement has risen with the auto-play settings on Facebook and Twitter). To make sure you’re sharing images with the greatest potential,
