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Should You Try to Get More Facebook Likes?

The quick answer is no. You should try to get more engagement. The long answer is more complicated. First off, let me make a few disclaimers here. I’m not addressing the businesses that have five, 10 or 30 likes. If your business only has as

Best Ways to Build Your Brand on Social Media

It’s every brand’s dream to have a huge following on social media. When your customers are talking about you in positive ways, they’re doing much of the work to spread awareness of your brand, for free. Still, there are brands that struggle to establish themselves

How to Reach More People on Facebook

It’s the question every franchisee and brand marketer has been asking for the last few years, ever since Facebook diminished the reach of page posts to 1 to 4 percent of all page followers: How do I get more people to see my content? The

Are You Letting Your Franchisees Destroy Your Brand?

As a franchisor, you devote considerable time and resources to getting your branding just right. From developing a logo and messaging to creating brand guidelines and marketing materials, there’s a lot that goes into that initial blueprint for all of your marketing efforts. At the corporate level,

8 Best Practices for Social Media Images

Photos add the most value to your social media content marketing strategy. They consistently get the most shares on Facebook over text, links and video (though video engagement has risen with the auto-play settings on Facebook and Twitter).  To make sure you’re sharing images with the greatest potential,