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Social media best practices: What is local content?

With Rallio’s recent launch of the Rallio Local division, we’ve created an in-house agency that helps our clients create and execute a local content strategy on Facebook and other social media platforms. One question that comes up frequently is what exactly local content is and

What Facebook’s Algorithm Changes Mean for Brands

If you read about the most recent changes to Facebook’s algorithm, then you might be wondering how the changes affect brands. As a social media and reputation management firm, Rallio always strives to help brands optimize their online presence and their advertising budgets. So if

11 Top Tips for Boosting Your Instagram Following

Instagram has millions of active monthly users, and businesses of all sizes are asking themselves how to tap into that user base and gain more followers. It’s an important question to ask as more and more Instagrammers engage with businesses both on and off the

How to Build Social Media Content From Scratch

Whether you’re a new or established business owner, by now you know the importance of having a social media presence. But if you’re just getting started with the various social media platforms, sometimes it’s tough to know where to begin. Today’s post is all about

How to Run an Instagram Contest and Boost Your Fan Base

Instagram has become a popular way for brands to connect with their target audiences and build a fan base using visually engaging content. If you’re looking for ways to boost your Instagram following organically, running a contest can be a quick, fun means to building

Social Media Terms Your Company Should Know

Social media has a language of its own, and being able to speak it fluently is critical to any business’s success today. From basic terms such as “comment” and “like” to the more complex “handle,” there is an endless number of terms to know. Today,

How (and Why) to Choose a Hashtag for Your Brand

As you may already know, hashtags are conversation starters. You can use them on Twitter, Instagram and Pinterest (less so on Facebook) to connect with your target audience around topics of relevance to your brand. You can also create brand-specific hashtags for various purposes. For