Rallio – Social Media for Franchises, Small & Local Business
In our last post, we explained Instagram grid layouts — an easy way to make your page look like one cohesive work of art instead of a random series of photos. Now that you’re an Instagram grid guru, you might
Around the world, thousands of businesses use Instagram to market their products and services. Whether you’re selling your new lipstick line or promoting your life coaching program, there are so many ways to connect with your target audience, build a
This post was originally published in October 2020 and has been updated. There are many different ways to trim your budget as you consider your business spending for 2022. While there may be certain cost-cutting measures you can take, however,
It’s harder and harder to get people’s attention these days. As consumers thumb through their social media feeds, you have only nanoseconds to stop the scroll. Marketers are getting savvy about solving this problem, however, and influencer marketing is one
At any given moment, conversations may be happening about your brand online (both positive and negative). Some of those conversations could be happening on dedicated review platforms, but others might appear on social media — maybe even right on your
In these strange and unpredictable times, recruiting employees has become a job all on its own. “Help Wanted” signs in store windows, understaffed checkout counters and restaurants, and unfulfilled job vacancies are stark reminders that we haven’t quite reached the
Social media is the first and last impression your customers will see of your brand on the web. You need to stand out from the competition and post localized social media content that is engaging and speaks to your audience.
So you have a special offer, promotion, announcement or video you want to email to your customers. But what do you do if your email list could fit on, uh, a sticky note? Or, more to the point, how do
As a franchisee, you buy into a system that includes brand recognition and certain business processes. Instead of starting from scratch, you can lean on the corporate brand to an extent as you get up and running. There are, however,
Are you looking to increase your exposure online? With so many different types of media competing for your audience’s attention, standing out can feel challenging — but it’s not impossible. Rather than try to implement every idea under the sun
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