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The 6 Most Important Social Media Metrics to Track for ROI

As a business owner, you deserve to know the return on investment from your marketing efforts — including money spent on social media marketing. You also deserve to understand the complexities of social media metrics and ROI.  We’ve coached thousands of business owners on social

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Franchise Social Media Best Practices You Need to Know

Being in business “for yourself, but not by yourself” is the classic allure of franchise ownership. Buying a franchise means buying into proven systems and processes, with a team that’s there for you every step of the way. From your marketing to your operations, you

Rallio social media management tools

Top Social Media Management Tools from Rallio

When you consider the number of social media management tools available, it can feel overwhelming trying to choose the best ones for your franchise. Especially right now when you may be dealing with new challenges related to COVID-19, you need to know that any money

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The 7 Deadly Franchise Social Media Sins

The basics of franchise social media are more relevant today than ever before — particularly given the current challenges so many businesses are facing. If it’s been a while since you dusted off your social media marketing strategy, now would be an excellent time to