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Reasons to be thankful

5 Simple Reasons to Be Thankful in 2020

There have been too many challenges to count in 2020, and it’s easy to feel deflated, upset or downright angry if you’ve been personally impacted. Dwelling on the challenges only amplifies those feelings. On the flip side, finding reasons to be thankful gives your brain

holiday marketing on social media

Quick Guide to Holiday Marketing on Social Media

The holiday shopping season has already begun, as marketers cater to early-bird shoppers looking for bargains. Holiday marketing efforts are well underway as brands create early Black Friday deals, Cyber Monday specials and other holiday sales blitzes.  Meanwhile, shoppers are ready to pull out their

social media team players

The 5 Top Players You Need on Your Social Media Team

When most businesses are getting started, they might handle their social media themselves. Or they might simply put off using social media as a marketing medium. The idea of having a full-blown social media team might be a distant thought.  At this point, they just

How to handle negative online reviews

How to Handle Negative Online Reviews

When you’ve worked hard to build a business, negative online reviews can be a real disappointment. You might do everything right, and some customer, somewhere, will manage to find something wrong. Unfortunately, this is simply a fact of doing business in the 21st century. At