If 2020 has taught us anything as social media marketers, it’s adaptability. The plans you had for your 2020 marketing may have had to be adjusted, put on hold or scrapped altogether. Now, as you create a 2021 marketing strategy, you might be wondering how
In the cluttered world of social media, distinguishing yourself from the competition is more important than ever. Brands are vying for attention, and your brand voice can help you stand out from the crowd. Your brand voice complements its visuals, and vice versa. While your
If you’re thinking of slashing your marketing budget right now, you’re not alone. Faced with the pandemic and economic uncertainties, many business owners are looking for ways to trim their expenses. While there may be certain cost-cutting measures you can take, however, your marketing budget
Certain habits are, arguably, not very productive (say, binge-watching Netflix). Others are the stuff that great businesses are built upon. Successful social media marketers have the good habits figured out — and they’re reaping the rewards. When you start putting the habits below into practice,
If you’re using Instagram for business, then you’re probably familiar with Instagram Reels by now. As a newer feature that’s essentially Instagram’s answer to TikTok, Instagram Reels for business can be a powerful way to showcase your brand via short-form video content. Of course, having
The top social media questions can range from technical to tactical when you’re new to the world of social media marketing. Although you might not feel like a master of social media platforms from day one, rest assured you can jump in and start making
The changes brought about by the pandemic have been felt universally — and franchise organizations everywhere have had to pivot, adjust and change with the times. Social media marketing for franchises has become more important than ever. Those businesses that haven’t embraced social media marketing
There was a time when all Instagram accounts essentially had the same functionality. There was no “personal” versus “business Instagram.” Back in the day, everyone had a personal Instagram profile with a name and a bio. At the risk of sounding like your grandparents, we’ve
With the recent launch of Rallio Local for Small Business here at Rallio, we’ve had a few questions come up about outsourcing small-business social media. It’s not an unusual question by any means. Most small businesses’ social media needs are greater than their resources. After
