If you’ve successfully gathered a respectable amount of followers on your page, you probably want to do whatever you can to keep them. In an ideal world, you would avoid any social media mistakes, hang on to all those followers and keep getting more of
Chuck Goetschel has held only one job in his lifetime — as a pizza delivery driver, at 14 years young. Forever an innovator, Chuck figured he could do much more than just deliver pizzas. So one day while delivering a pizza, he sold his branded
If you’ve been in business for any length of time, you might already know you need to have a social media presence. Some owners choose to DIY it, and others opt for outsourcing their social media. In either case, there is often a learning curve
We’re all seeing signs of life in the economy as businesses start to reopen — an encouraging indicator of impending normalcy. If your business is preparing to reopen, you may be wondering which COVID-19 social media strategies to keep and which ones to ditch. That’s
As a business owner, you deserve to know the return on investment from your marketing efforts — including money spent on social media marketing. You also deserve to understand the complexities of social media metrics and ROI. We’ve coached thousands of business owners on social
If you’re looking for a cost-effective way to advertise your business, Facebook is a great place to start. With CPM/CPC tending to be lower than paid search, Facebook ads let you target your customers and get your content in front of your desired audience. It’s
Being in business “for yourself, but not by yourself” is the classic allure of franchise ownership. Buying a franchise means buying into proven systems and processes, with a team that’s there for you every step of the way. From your marketing to your operations, you
When you consider the number of social media management tools available, it can feel overwhelming trying to choose the best ones for your franchise. Especially right now when you may be dealing with new challenges related to COVID-19, you need to know that any money
The basics of franchise social media are more relevant today than ever before — particularly given the current challenges so many businesses are facing. If it’s been a while since you dusted off your social media marketing strategy, now would be an excellent time to
