If you’ve been at it for any length of time on social media, it can start to feel like you’d rather shut down every single one of your social profiles than read yet another social media “best practices tip.” We know how you feel. Being
Running a social media contest can be a great way to generate engagement on your pages, grow your following and build brand awareness. Plus, it’s a fun way to reward your community for supporting your business. If you consistently hold enticing social media contests, you
It’s a question that any small-business owner faces sooner or later: Why does social media matter for small businesses? It’s easy to put off the answer when you have other priorities, such as hiring and retention, lead generation and customer acquisition. But when you start
In a recent post, we discussed how getting a negative online review can really wreck your day — if you let it. The same can be said of people who troll your page, i.e., go out of their way to be confrontational in their comments
People are using social media all day, every day, all around the world. As a small-business owner, you might be wondering how to reach the right people on different social media platforms. It all begins with creative, compelling social media content ideas. And we’ve got
When Shane Evans and her husband, Wayne, co-founded Massage Heights back in 2004, they had a vision to provide professional, affordable massage therapy services. Now a thriving franchise with dozens of locations across the United States and Canada, Massage Heights continues to expand. Their Retreats
When you’re working to build your brand on social media, it’s important to know what your competitors are up to. A social media competitive analysis will help you see how you stack up against them and identify opportunities to get ahead. The purpose of a
As a business owner, eventually you may come to the realization that you can’t do everything yourself. Late nights, early mornings and a nonstop busy schedule catch up with you at some point. That’s when you might decide to outsource your social media and certain
Getting a great online review for your business has a way of putting a spring in your step, doesn’t it? Whether your Love Language is “words of affirmation” or you just love to hear someone singing your praises, positive online reviews tell you that you’re
If you’re looking for marketing lessons from the pandemic, you don’t have to look far. Just one year ago, businesses were forced to adapt to lockdowns, closures and a new way of doing business. Those that have survived are using marketing lessons from the pandemic
