Becoming a small-business owner is a bit like skydiving. When you jump out of a perfectly good airplane and free-fall with the hope that your parachute deploys, you’re taking a huge risk, obviously. The same is true when you make the conscious choice to step
With many businesses reopening around the country, there may be an increased need for new hires. Social media recruiting is one of the best ways to find the talent you need and streamline the hiring process. If you’re looking to fill any vacant spots on
As a social media company, Rallio has worked with businesses in all different industries to help them pivot during the pandemic and find social media success. Whether they were offering virtual classes, curbside pickup or restaurant takeout, we’ve been able to help spread the word
Take out a pen and paper, please — or just your laptop. It’s time to do a quick inventory on all the things your social media company does for you. Or, if you’re doing it yourself, write down how you’re managing your social media presence.
If you’ve successfully gathered a respectable amount of followers on your page, you probably want to do whatever you can to keep them. In an ideal world, you would avoid any social media mistakes, hang on to all those followers and keep getting more of
Chuck Goetschel has held only one job in his lifetime — as a pizza delivery driver, at 14 years young. Forever an innovator, Chuck figured he could do much more than just deliver pizzas. So one day while delivering a pizza, he sold his branded
If you’ve been in business for any length of time, you might already know you need to have a social media presence. Some owners choose to DIY it, and others opt for outsourcing their social media. In either case, there is often a learning curve
We’re all seeing signs of life in the economy as businesses start to reopen — an encouraging indicator of impending normalcy. If your business is preparing to reopen, you may be wondering which COVID-19 social media strategies to keep and which ones to ditch. That’s
As a business owner, you deserve to know the return on investment from your marketing efforts — including money spent on social media marketing. You also deserve to understand the complexities of social media metrics and ROI. We’ve coached thousands of business owners on social
