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Battling burnout as a social media manager

Top 3 Tips to Battle Burnout as a Social Media Manager

As we trudge through the final days of 2020, many people are ready for this year to end and welcome in 2021. If you’re a social media manager (by name or by definition), the burnout can be real.  However, when the clock strikes midnight on

Our most popular blog posts of 2020

The Year in Review: Our Most Popular Blog Posts of 2020

With all the uncertainty and challenges of 2020, we’ve all managed to find moments of motivation, inspiration and hope for a better future. Data on our most popular blog posts of 2020 reveal that our readers want practical social media marketing tips. And they’re learning

social media marketing lessons

4 Social Media Marketing Lessons Learned in 2020

As you look back at your social analytics from 2020, you’ll likely see a few social media marketing lessons emerge. You’ll see the types of content that performed the best — and the types that should head back to the drawing board.  With the pandemic

holiday content ideas

15 Holiday Content Ideas Every Marketer Needs in 2020 

With Thanksgiving leftovers in the fridge, marketers are now turning their attention to the holidays and opportunities to optimize sales before year-end. Although some of your marketing ideas from years past may still apply, it’s important to approach 2020 holiday marketing with a fresh perspective.

Reasons to be thankful

5 Simple Reasons to Be Thankful in 2020

There have been too many challenges to count in 2020, and it’s easy to feel deflated, upset or downright angry if you’ve been personally impacted. Dwelling on the challenges only amplifies those feelings. On the flip side, finding reasons to be thankful gives your brain

content creation

Brainstorming 101: 6 Quick Tips to Spur Content Creation

If content creation is challenging for you, you have a few different choices. You can turn to one of the many articles we’ve written with content creation ideas for your social media. You can succumb to writer’s block, stare at your screen blankly, and hope

holiday marketing on social media

Quick Guide to Holiday Marketing on Social Media

The holiday shopping season has already begun, as marketers cater to early-bird shoppers looking for bargains. Holiday marketing efforts are well underway as brands create early Black Friday deals, Cyber Monday specials and other holiday sales blitzes.  Meanwhile, shoppers are ready to pull out their