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What is brand voice?

Brand Voice: What Is It and Why Does It Matter?

In the cluttered world of social media, distinguishing yourself from the competition is more important than ever. Brands are vying for attention, and your brand voice can help you stand out from the crowd. Your brand voice complements its visuals, and vice versa. While your

3 questions to ask before slashing your marketing budget

3 Critical Questions to Ask Before Slashing Your Marketing Budget

If you’re thinking of slashing your marketing budget right now, you’re not alone. Faced with the pandemic and economic uncertainties, many business owners are looking for ways to trim their expenses. While there may be certain cost-cutting measures you can take, however, your marketing budget

7 habits of successful social media marketers

7 Habits of Highly Successful Social Media Marketers

Certain habits are, arguably, not very productive (say, binge-watching Netflix). Others are the stuff that great businesses are built upon. Successful social media marketers have the good habits figured out — and they’re reaping the rewards. When you start putting the habits below into practice,

Instagram Reels for business

Your Best Cheat Sheet on Instagram Reels for Business

If you’re using Instagram for business, then you’re probably familiar with Instagram Reels by now. As a newer feature that’s essentially Instagram’s answer to TikTok, Instagram Reels for business can be a powerful way to showcase your brand via short-form video content.  Of course, having

Top 9 social media questions

Top 9 Social Media Questions, Answered

The top social media questions can range from technical to tactical when you’re new to the world of social media marketing. Although you might not feel like a master of social media platforms from day one, rest assured you can jump in and start making

business Instagram

6 Powerful Benefits of a Business Instagram Account

There was a time when all Instagram accounts essentially had the same functionality. There was no “personal” versus “business Instagram.” Back in the day, everyone had a personal Instagram profile with a name and a bio. At the risk of sounding like your grandparents, we’ve