With Thanksgiving leftovers in the fridge, marketers are now turning their attention to the holidays and opportunities to optimize sales before year-end. Although some of your marketing ideas from years past may still apply, it’s important to approach 2020 holiday marketing with a fresh perspective.
There have been too many challenges to count in 2020, and it’s easy to feel deflated, upset or downright angry if you’ve been personally impacted. Dwelling on the challenges only amplifies those feelings. On the flip side, finding reasons to be thankful gives your brain
If content creation is challenging for you, you have a few different choices. You can turn to one of the many articles we’ve written with content creation ideas for your social media. You can succumb to writer’s block, stare at your screen blankly, and hope
Have you ever felt like you could use a LinkedIn tip or two to make the most of the platform? Let’s be honest: Many of us could use a quick tutorial on how to use LinkedIn as an individual and as a business. If you
The holiday shopping season has already begun, as marketers cater to early-bird shoppers looking for bargains. Holiday marketing efforts are well underway as brands create early Black Friday deals, Cyber Monday specials and other holiday sales blitzes. Meanwhile, shoppers are ready to pull out their
When most businesses are getting started, they might handle their social media themselves. Or they might simply put off using social media as a marketing medium. The idea of having a full-blown social media team might be a distant thought. At this point, they just
When you’ve worked hard to build a business, negative online reviews can be a real disappointment. You might do everything right, and some customer, somewhere, will manage to find something wrong. Unfortunately, this is simply a fact of doing business in the 21st century. At
Social media mistakes are not uncommon — and they could be costing you big if you continue to repeat them. The most terrifying social media mistakes are the ones that might just scare away your followers for good. Is your social media page turning into
This post is an updated repost of a previously published article. As a franchisor, you put a lot of time and resources into branding your business. Logo development, brand guidelines, marketing materials and brand visuals are just a few of the ways you create an
Recently in our Friday morning Zoom calls, our team has been sharing stories of the different ways we’ve had a positive impact on clients. Each social media success story of which we’ve been a part is a win-win for both the client and for Rallio.