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4 types of content

The 4 Types of Content Your Employees Should Post for You

One of the fastest-growing trends in social media is employee advocacy, in which employees become loyal ambassadors for your brand. With more and more companies adopting employee advocacy programs, you might be wondering what types of content your employees should be posting for you. Of

4 types of social media influencers

4 Types of Social Media Influencers to Power Up Your Brand

The concept behind social media influencers isn’t exactly new, as brands have long used influential figures to promote their products. Look back into the previous century, and you’ll see Coco Chanel as one of Time magazine’s 100 most influential people, or even Santa back in

3 ways to get your social media content ignored

3 Surefire Ways to Get Your Social Media Content Ignored 

Typically here at Rallio, our blog content focuses on practical tips and strategies you can use to amplify your social media presence. Every so often, we get the urge to knock down the guardrails of traditional content and throw a little parody post your way.

4 major Instagram trends to watch in 2021

4 Major Instagram Trends to Watch in 2021

We’re about a week into 2021, and we’re acutely aware of how quickly time is passing. For franchises and SMBs that are still wondering how to approach their social media marketing this year, it’s important to be aware of the top Instagram trends.  With expanded

5 reasons you need an employee advocacy program

5 Big Reasons You Need an Employee Advocacy Program

If you haven’t set up an employee advocacy program for your company yet, now is a great time to get things rolling as we begin a new year. With employee advocacy, you enable employees to publish branded content to their social media pages.  With a

good things that happened in 2020

4 Good Things That Happened in 2020

There isn’t any modern year in history that’s impacted the world as monumentally as 2020. While it’s easy to get caught up in the difficulties, grief and sadness of the past year, there are also reasons to stay positive. There are many good things that

Battling burnout as a social media manager

Top 3 Tips to Battle Burnout as a Social Media Manager

As we trudge through the final days of 2020, many people are ready for this year to end and welcome in 2021. If you’re a social media manager (by name or by definition), the burnout can be real.  However, when the clock strikes midnight on