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5 Ways to Integrate Email Marketing With Social Media Marketing

Is email marketing alive and well? Or is social media marketing the only option nowadays? It’s a question on many a marketer’s mind, but it’s not one you necessarily have to answer definitively. ...

Facebook Boosting 101: How to Boost Content for Better Results

So you took the time to create a post on Facebook, and now you’re waiting for the engagements to start rolling in — reactions, comments, shares, maybe even clicks over to your website. Unless you used...

5 Common Pitfalls in Social Media Marketing for Small Business

Learning how to market your business on social media is a skill that not every small-business owner has time to tackle. Understandably, many small businesses start out doing the bulk of their social...

Pandemic Greatest Hits: Top 7 Secrets to Social Media Success

Throughout the COVID-19 crisis, virtually every type of business has had to pivot in order to continue reaching customers — who are spending more time online than ever before. Throughout this...

The Truth About Social Media for Small-Business Owners

Becoming a small-business owner is a bit like skydiving. When you jump out of a perfectly good airplane and free-fall with the hope that your parachute deploys, you’re taking a huge risk...

The Ultimate Guide to Social Media Recruiting

With many businesses reopening around the country, there may be an increased need for new hires. Social media recruiting is one of the best ways to find the talent you need and streamline the hiring...

Social Media Success in a Pandemic: A Conversation With 2 Brand Managers

As a social media company, Rallio has worked with businesses in all different industries to help them pivot during the pandemic and find social media success. Whether they were offering virtual...

Why You Need Your Social Media Company to Do Directory Listings, Too

Take out a pen and paper, please — or just your laptop. It’s time to do a quick inventory on all the things your social media company does for you. Or, if you’re doing it yourself, write down how...

How to Lose Your Followers in 10 Days (aka Top 10 Social Media Mistakes)

If you’ve successfully gathered a respectable amount of followers on your page, you probably want to do whatever you can to keep them. In an ideal world, you would avoid any social media mistakes...

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