Photos add the most value to your social media content marketing strategy. They consistently get the most shares on Facebook over text, links and video (though video engagement has risen with the...
As a franchisee, you likely have at least a vague idea of the importance of social media to your business. That is to say, you keep hearing that you need to be on social media. But can you succinctly...
ROI. Everyone’s looking for it. It’s a short leap from being able to track engagement online to asking how it will help your business. Through the power of the internet, the ability to...
With so many social networks taking up popular bandwidth, it can be difficult to keep up, or frankly, even know where to start. It can be overwhelming to have a grasp on so many platforms at once...
It starts off innocently enough. Let’s say you have a brand-new coffee shop, and you are super proud of it, as you should be. You know you need a Facebook page to promote it, so away you go, setting...
Whether you’ve been watching the news, looking at a billboard or gone to a tech-friendly wedding, you’ve probably seen a hashtag being promoted. Calling for you to use them, people, organizations and...
Did you catch last week’s post featuring 15 days’ worth of social media content ideas? If not, give it a quick read, and then round out your month with today’s post. Let’s jump...
New things frighten us. They’re weird and complicated, and they can loom overwhelmingly above us when we think about them. But we can get through our fear when we remember that things are always...
You might already know that it’s important to publish new content regularly on social media. What might not be quite so clear? Knowing what to publish. If you’re running low on ideas for...
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