Facebook is an extremely powerful tool that can help your business grow by expanding your customer base, boosting your reputation and developing brand awareness. Setting up a Facebook business page is too easy a task to pass up, so let’s get started!

Step 1: Create a Business Page

If you do not already have your business page created, head over here and click “Create a Page.” A business page is different than a personal page, though your two pages will be connected. That being said, you will also need to have a personal page in order to continue creating your business page. This business page will be attached to your personal profile on the backend, so it will ask you to log in to your personal account before continuing.

Next, choose your business’s category. If you own a sandwich shop, you would select “Local Business or Place,” but if you were to create a page for a marketing agency, you would select “Company, Organization or Institution.”

Step 2: Add Imagery  

Add your profile picture and cover photo. These pictures should be of good quality, so be sure they are clear and representative of your business. While you may find beautiful, artistic imagery, if it does not represent your business, it is not a good idea to make it a profile picture. Profile pictures can include company logos, company products, the company name and more.

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Step 3: Add a Call to Action Button

Adding this call to action button on your Facebook page is an easy way to direct customers to your business, increase revenue and grow your customer base. Link this button to coupons, appointment bookings, games or your website. For example, businesses such as salons, cosmetic dentistry or pottery painting may add a button to book appointments, whereas a coffee shop or a store may add a button for a coupon.

Step 4: Edit Your Page Information

It is important to have correct information about your business on the page, including store hours, services, menu items and your location. You may also create a username to make it easier for happy customers to tag your business page in one of their posts! The more time you take to fill out the page information, the better your business page will be at attracting and retaining customers.

Step 5: Promote Your Business

By clicking “Promote,” you can choose how you wish to attract new customers. You can set up an ongoing promotion or promote your business locally. If you choose to promote your business locally, you can choose a specific area to target for your promotion. If you are enjoying the publicity you are gaining from your business page, you may want to promote your page!

Setting up your business page is just the first step in making a splash on Facebook. The real work begins once you start creating offers, engaging with followers and creating a trustworthy brand. You’ll need to keep a close eye on your analytics, continually test different strategies to see what works best for you, and always work to build and maintain a positive reputation.

To learn more about growing your following, see our post here about reaching more people on Facebook, as well as this post about improving your offers for better results.

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Have you grown your following after setting up a Facebook page for your business or brand? Let us know in the comments how you did it, and we may feature you in an upcoming post.