As a franchisee, you likely have at least a vague idea of the importance of social media to your business. That is to say, you keep hearing that you need to be on social media. But can you succinctly explain why, how, where and when?
ROI. Everyone’s looking for it. It’s a short leap from being able to track engagement online to asking how it will help your business. Through the power of the internet, the ability to monitor and analyze data from marketing efforts has never been greater. We
With so many social networks taking up popular bandwidth, it can be difficult to keep up, or frankly, even know where to start. It can be overwhelming to have a grasp on so many platforms at once, especially when they’re always changing. Through this overview
It starts off innocently enough. Let’s say you have a brand-new coffee shop, and you are super proud of it, as you should be. You know you need a Facebook page to promote it, so away you go, setting up your business page and inviting
Whether you’ve been watching the news, looking at a billboard or gone to a tech-friendly wedding, you’ve probably seen a hashtag being promoted. Calling for you to use them, people, organizations and businesses have rallied around hashtags as a way to draw attention, discuss a
Did you catch last week’s post featuring 15 days’ worth of social media content ideas? If not, give it a quick read, and then round out your month with today’s post. Let’s jump right in! Day 16: Post a poll. It doesn’t have to be
New things frighten us. They’re weird and complicated, and they can loom overwhelmingly above us when we think about them. But we can get through our fear when we remember that things are always changing and we’ll always need to adapt to something new. Especially
You might already know that it’s important to publish new content regularly on social media. What might not be quite so clear? Knowing what to publish. If you’re running low on ideas for your content calendar, this two-part blog series should help you get the creative
Social media can be a great tool to boost sales and increase traffic to your website or storefront. However, if you’re new to social media, jumping in can be overwhelming, and you may be unsure where to begin. Here’s a list of 5 do’s and
Social media — Facebook, Twitter, Instagram and all the rest — is a fact of life these days, and you might be surprised how many ways it can be of value to you, even if you barely dip your toes in it yourself. For example, if your
