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The Pandemic and Food Businesses: How Social Media Can Help

The Pandemic and Food Businesses: How Social Media Can Help

Food, glorious food. It’s one of the few things that isn’t cancelled right now, and for that, we’re incredibly grateful. If we have to be at home all the time, at least we can take comfort in a hot plate of mac ‘n’ cheese or chocolate chip cookies, right?  Seriously,

Why Your Online Reviews Are More Important Than Ever

Why Your Online Reviews Are More Important Than Ever

We’ve written about the importance of online reviews before, but never before have they been more important than they are right now. As we work to disseminate information that may help our clients and other businesses dealing with COVID-19, we’d be remiss if we didn’t impress upon you how critical

The Pandemic and Online Education: How Social Media Can Help

The Pandemic and Online Education: How Social Media Can Help

Earlier this week, we covered the different ways pet-related businesses can pivot during the COVID-19 crisis and how social media marketing can help them make an impact in their communities. This article, the second in a four-part series, is dedicated to online education — a hot-button topic for educators, parents

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The Pandemic and Pet Businesses: How Social Media Can Help

You’ve probably heard it said by now that the real winners in the COVID-19 crisis are the dogs. As you’re sheltering at home and spending more time with them than perhaps ever before, they’re blissfully unaware of the pandemic wreaking havoc around the globe.  That goes for cats, too —

Why You Need to Keep Up Your Marketing Despite the Coronavirus

If the terms “an abundance of caution” and “unprecedented times” sound familiar to you, you’re not alone. Businesses and individuals around the world are facing the kind of territory typically reserved for summertime blockbusters and epic novels. However, here we are, navigating the uncertainty of daily life presented by the

How to Spring-Clean Your Social Media Marketing Strategy

In between scrubbing your baseboards and organizing your junk drawers this spring, remember to dust off your social media marketing strategy, too. Tidying up your accounts will help ensure your online profiles are working overtime to generate leads and build relationships through daily engagement. The alternative — ignoring your social

Top Franchise Social Media Marketing Trends for 2020

In case you haven’t noticed, 2019 is rapidly coming to a close — and soon, we’ll be tackling new challenges in 2020. Before we get there, though, it’s important to take some time to reflect on the past year’s successes and identify opportunities for growth in the coming year. Social