In case you missed it, Facebook ad targeting has changed. On January 19, 2022, Meta began scaling back certain Facebook ad targeting options related to potentially sensitive topics, such as health causes, sexual orientation, religious practices and groups, and political or social beliefs. The change
Social media can be a powerful tool, but it can also be overwhelming and confusing. As a franchise or small-business owner, you are inundated with social media tips and technology options. Which platform should you focus on? How do you get started? How the heck
If you’re like most business owners, you’re wondering what the next big social media trends will be. After all, everyone is looking for an edge in this changing marketing world. Are we going to see new social media platforms in the coming years, or will
In between sipping eggnog, exchanging white-elephant gifts and baking cookies, you still have to find time for posting local content if you’re a business owner. This time of year, as busy as it is for you personally, is also a prime opportunity to connect with
So many platforms, so little time — ever have that feeling as you’re running your business? What’s more, you might not have a firm grasp of what each of the social media platforms has to offer or how they can benefit your business. There’s no
In our last post, we explained Instagram grid layouts — an easy way to make your page look like one cohesive work of art instead of a random series of photos. Now that you’re an Instagram grid guru, you might be wondering, what do I
Around the world, thousands of businesses use Instagram to market their products and services. Whether you’re selling your new lipstick line or promoting your life coaching program, there are so many ways to connect with your target audience, build a following, and grow your business.
This post was originally published in October 2020 and has been updated. There are many different ways to trim your budget as you consider your business spending for 2022. While there may be certain cost-cutting measures you can take, however, your marketing budget should not
It’s harder and harder to get people’s attention these days. As consumers thumb through their social media feeds, you have only nanoseconds to stop the scroll. Marketers are getting savvy about solving this problem, however, and influencer marketing is one way to stand out from
In these strange and unpredictable times, recruiting employees has become a job all on its own. “Help Wanted” signs in store windows, understaffed checkout counters and restaurants, and unfulfilled job vacancies are stark reminders that we haven’t quite reached the other side of the pandemic.