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social media marketing lessons

4 Social Media Marketing Lessons Learned in 2020

As you look back at your social analytics from 2020, you’ll likely see a few social media marketing lessons emerge. You’ll see the types of content that performed the best — and the types that should head back to the drawing board.  With the pandemic

holiday content ideas

15 Holiday Content Ideas Every Marketer Needs in 2020 

With Thanksgiving leftovers in the fridge, marketers are now turning their attention to the holidays and opportunities to optimize sales before year-end. Although some of your marketing ideas from years past may still apply, it’s important to approach 2020 holiday marketing with a fresh perspective.

holiday marketing on social media

Quick Guide to Holiday Marketing on Social Media

The holiday shopping season has already begun, as marketers cater to early-bird shoppers looking for bargains. Holiday marketing efforts are well underway as brands create early Black Friday deals, Cyber Monday specials and other holiday sales blitzes.  Meanwhile, shoppers are ready to pull out their

social media team players

The 5 Top Players You Need on Your Social Media Team

When most businesses are getting started, they might handle their social media themselves. Or they might simply put off using social media as a marketing medium. The idea of having a full-blown social media team might be a distant thought.  At this point, they just

7 habits of successful social media marketers

7 Habits of Highly Successful Social Media Marketers

Certain habits are, arguably, not very productive (say, binge-watching Netflix). Others are the stuff that great businesses are built upon. Successful social media marketers have the good habits figured out — and they’re reaping the rewards. When you start putting the habits below into practice,