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Social media expectations vs. reality

How to Manage Your Social Media Expectations Vs. Reality

If you’ve been in business for any length of time, you might already know you need to have a social media presence. Some owners choose to DIY it, and others opt for outsourcing their social media.  In either case, there is often a learning curve of social media expectations versus

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The 6 Most Important Social Media Metrics to Track for ROI

As a business owner, you deserve to know the return on investment from your marketing efforts — including money spent on social media marketing. You also deserve to understand the complexities of social media metrics and ROI.  We’ve coached thousands of business owners on social media and ROI.  More often

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The 7 Deadly Franchise Social Media Sins

The basics of franchise social media are more relevant today than ever before — particularly given the current challenges so many businesses are facing. If it’s been a while since you dusted off your social media marketing strategy, now would be an excellent time to do so. When you do,

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Top Social Media Content Ideas Just for COVID-19

If you need social media content ideas, you’re not alone. Many businesses don’t have the time or desire to come up with social media content every day, let alone get it posted with a caption. Oftentimes, you need look no further than the four walls of your business for ideas

Stop Selling Start Storytelling

4 Ways to Tweak Your Social Media Marketing for COVID-19

No matter what the industry, COVID-19 has affected businesses everywhere, along with the consumers who buy from them. Given the global impact this virus has had, it’s important to adjust your messaging and social media marketing to reflect the current times — whether your business is booming or struggling because

The Pandemic and Food Businesses: How Social Media Can Help

The Pandemic and Food Businesses: How Social Media Can Help

Food, glorious food. It’s one of the few things that isn’t cancelled right now, and for that, we’re incredibly grateful. If we have to be at home all the time, at least we can take comfort in a hot plate of mac ‘n’ cheese or chocolate chip cookies, right?  Seriously,

Why Your Online Reviews Are More Important Than Ever

Why Your Online Reviews Are More Important Than Ever

We’ve written about the importance of online reviews before, but never before have they been more important than they are right now. As we work to disseminate information that may help our clients and other businesses dealing with COVID-19, we’d be remiss if we didn’t impress upon you how critical