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social media marketing pitfalls

5 Common Pitfalls in Social Media Marketing for Small Business

Learning how to market your business on social media is a skill that not every small-business owner has time to tackle. Understandably, many small businesses start out doing the bulk of their social media marketing themselves. In time, however, you might find you need the help of a team. Even


Pandemic Greatest Hits: Top 7 Secrets to Social Media Success

Throughout the COVID-19 crisis, virtually every type of business has had to pivot in order to continue reaching customers — who are spending more time online than ever before. Throughout this time, we at Rallio have been helping businesses find ways to change things up and strategize for social media success.

Small-business owner social media

The Truth About Social Media for Small-Business Owners

Becoming a small-business owner is a bit like skydiving. When you jump out of a perfectly good airplane and free-fall with the hope that your parachute deploys, you’re taking a huge risk, obviously.  The same is true when you make the conscious choice to step outside your comfort zone for

Social media expectations vs. reality

How to Manage Your Social Media Expectations Vs. Reality

If you’ve been in business for any length of time, you might already know you need to have a social media presence. Some owners choose to DIY it, and others opt for outsourcing their social media.  In either case, there is often a learning curve of social media expectations versus


The 6 Most Important Social Media Metrics to Track for ROI

As a business owner, you deserve to know the return on investment from your marketing efforts — including money spent on social media marketing. You also deserve to understand the complexities of social media metrics and ROI.  We’ve coached thousands of business owners on social media and ROI.  More often


The 7 Deadly Franchise Social Media Sins

The basics of franchise social media are more relevant today than ever before — particularly given the current challenges so many businesses are facing. If it’s been a while since you dusted off your social media marketing strategy, now would be an excellent time to do so. When you do,


Top Social Media Content Ideas Just for COVID-19

If you need social media content ideas, you’re not alone. Many businesses don’t have the time or desire to come up with social media content every day, let alone get it posted with a caption. Oftentimes, you need look no further than the four walls of your business for ideas