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2021 marketing guide

Your Guide to 2021 Marketing Based on Current Consumer Trends

If 2020 has taught us anything as social media marketers, it’s adaptability. The plans you had for your 2020 marketing may have had to be adjusted, put on hold or scrapped altogether. Now, as you create a 2021 marketing strategy, you might be wondering how to approach an uncertain future.

3 questions to ask before slashing your marketing budget

3 Critical Questions to Ask Before Slashing Your Marketing Budget

If you’re thinking of slashing your marketing budget right now, you’re not alone. Faced with the pandemic and economic uncertainties, many business owners are looking for ways to trim their expenses. While there may be certain cost-cutting measures you can take, however, your marketing budget should not be one of

7 habits of successful social media marketers

7 Habits of Highly Successful Social Media Marketers

Certain habits are, arguably, not very productive (say, binge-watching Netflix). Others are the stuff that great businesses are built upon. Successful social media marketers have the good habits figured out — and they’re reaping the rewards. When you start putting the habits below into practice, you can begin growing your

Instagram Reels for business

Your Best Cheat Sheet on Instagram Reels for Business

If you’re using Instagram for business, then you’re probably familiar with Instagram Reels by now. As a newer feature that’s essentially Instagram’s answer to TikTok, Instagram Reels for business can be a powerful way to showcase your brand via short-form video content.  Of course, having the feature and making use

Top 9 social media questions

Top 9 Social Media Questions, Answered

The top social media questions can range from technical to tactical when you’re new to the world of social media marketing. Although you might not feel like a master of social media platforms from day one, rest assured you can jump in and start making progress right away. If you

business Instagram

6 Powerful Benefits of a Business Instagram Account

There was a time when all Instagram accounts essentially had the same functionality. There was no “personal” versus “business Instagram.” Back in the day, everyone had a personal Instagram profile with a name and a bio. At the risk of sounding like your grandparents, we’ve got to tell you: Times

Secrets to social media success: part 2

12 Secrets to Social Media Success: Part 2

If you read 12 Secrets to Social Media Success: Part 1, you might have already started changing things up on your social media pages. Today, we’re rounding out the series with part 2, revealing the final six secrets to social media success.  We recommend reading up on the first six,

local social media FAQ

The 6 Most Common FAQ About Local Social Media, Answered

You may have heard of local social media, but perhaps you’re not clear on what that is or why you should care. Well, we’re glad you’re here! This article will answer some of the most common questions we get about local social media — questions that you may have pondered