Reputation Archives - Rallio

Skip links

Reputation

How to handle negative online reviews

How to Handle Negative Online Reviews

When you’ve worked hard to build a business, negative online reviews can be a real disappointment. You might do everything right, and some customer, somewhere, will manage to find something wrong. Unfortunately, this is simply a fact of doing business in the 21st century. At

Why Your Online Reviews Are More Important Than Ever

Why Your Online Reviews Are More Important Than Ever

We’ve written about the importance of online reviews before, but never before have they been more important than they are right now. As we work to disseminate information that may help our clients and other businesses dealing with COVID-19, we’d be remiss if we didn’t

Why You Need to Keep Up Your Marketing Despite the Coronavirus

If the terms “an abundance of caution” and “unprecedented times” sound familiar to you, you’re not alone. Businesses and individuals around the world are facing the kind of territory typically reserved for summertime blockbusters and epic novels. However, here we are, navigating the uncertainty of

Social Media Cheat Sheet: A Roundup of Our Best Tips

There’s a lot to learn when you’re first getting started with social media marketing, and even when you’ve been doing it a while, there’s still more to discover. Rather than get overwhelmed with the things you don’t know, try choosing one or two new ideas

7 Ways to Build Your Personal Brand on Social Media

We often talk about leveraging social media to boost a brand’s reputation, customer base and connection with its audience. But let’s not forget about the importance of building a personal brand as well. People are more likely to buy from people they trust, and social media

Should You Try to Get More Facebook Likes?

The quick answer is no. You should try to get more engagement. The long answer is more complicated. First off, let me make a few disclaimers here. I’m not addressing the businesses that have five, 10 or 30 likes. If your business only has as

Are You Letting Your Franchisees Destroy Your Brand?

As a franchisor, you devote considerable time and resources to getting your branding just right. From developing a logo and messaging to creating brand guidelines and marketing materials, there’s a lot that goes into that initial blueprint for all of your marketing efforts. At the corporate level,