If you’ve tried to reply to or leave a Google My Business review recently, you may have noticed you’re not able to do so. Google announced on Friday that due to COVID-19, a number of its GMB features have been suspended or limited, including new
If the terms “an abundance of caution” and “unprecedented times” sound familiar to you, you’re not alone. Businesses and individuals around the world are facing the kind of territory typically reserved for summertime blockbusters and epic novels. However, here we are, navigating the uncertainty of
There’s a lot to learn when you’re first getting started with social media marketing, and even when you’ve been doing it a while, there’s still more to discover. Rather than get overwhelmed with the things you don’t know, try choosing one or two new ideas
We often talk about leveraging social media to boost a brand’s reputation, customer base and connection with its audience. But let’s not forget about the importance of building a personal brand as well. People are more likely to buy from people they trust, and social media
The quick answer is no. You should try to get more engagement. The long answer is more complicated. First off, let me make a few disclaimers here. I’m not addressing the businesses that have five, 10 or 30 likes. If your business only has as
As a franchisor, you devote considerable time and resources to getting your branding just right. From developing a logo and messaging to creating brand guidelines and marketing materials, there’s a lot that goes into that initial blueprint for all of your marketing efforts. At the corporate level,
Social media analytics remind me of the Wikipedia rabbit hole. You try to look at one simple thing, and next thing you know, you’re several pages away on a completely different topic. Fascinating information, but is it really useful? The amount of data available to
Most top brands today would agree that having a presence on social media is a must. If your business has multiple locations run by individual owners or managers, however, it’s not enough to tell your franchisees to set up accounts on Facebook, Twitter and LinkedIn. They’ll
At Rallio, we meet with corporate offices that have a varied number of locations (or franchisees, agents, offices and so forth) under them. Many of them understand how essential local pages are to their business, but for others, the idea of monitoring and managing that many
ROI. Everyone’s looking for it. It’s a short leap from being able to track engagement online to asking how it will help your business. Through the power of the internet, the ability to monitor and analyze data from marketing efforts has never been greater. We
