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Case studies

Case Study: How Business Alliance, Inc. Boosted Their Social Media Presence with Rallio’s Corporate Content Proposal

Business Alliance, Inc. (BAI), also known as the Great American Franchise Resource, has been a prominent Franchise Opportunity Brokerage firm in the U.S. since 1991. With a commitment to excellence and integrity, BAI connects aspiring business owners with high-quality franchise opportunities across various industries through a nationwide network of over 250 Registered Franchise Consultants.

Challenge

Despite their longstanding success, BAI recognized the need for a more robust and industry-focused corporate content strategy for their brokers. They aimed to elevate their online presence, engage their audience effectively, and provide valuable insights into the franchise industry.

Solution

In addressing their content strategy needs, BAI turned to Rallio, a leading platform that provided a corporate content proposal for social media. Rallio’s tailored approach aligned seamlessly with BAI’s goal of positioning their brokers as thought leaders in the industry, staying current with the latest developments in the franchises they represented.

Rallio’s corporate content proposal offered a comprehensive solution, combining curated content, industry insights, and a strategic posting schedule. This allowed BAI’s brokers to maintain an active and influential presence on social media platforms, fostering engagement with their audience.

Results

The impact of implementing Rallio’s corporate content proposal was evident in the substantial growth of BAI’s social media metrics over the course of a year.

Before Rallio (January 2022 – December 2022):

  • Followers: 12.2k
  • Avg Daily Post Engagements: 19 per day
  • Published Posts: 5,065

After Rallio (January 2023 – December 2023):

  • Followers: 20.4k (67.2% growth)
  • Avg Daily Post Engagements: 34 per day (78.9% growth)
  • Published Posts: 6,651 (31.4% growth)

Key Takeaways:

  1. Increased Follower Count: BAI experienced a substantial growth of 8.2k followers, representing a remarkable 67.2% increase. This surge indicates improved brand awareness and a growing audience interested in BAI’s franchise offerings.
  2. Enhanced Engagement: The average daily post engagements increased by 15 engagements per day, showcasing a significant 78.9% growth. This highlights the effectiveness of Rallio’s content strategy in capturing and maintaining audience attention.
  3. Expanded Content Output: The number of published posts increased significantly by 1,586, demonstrating a noteworthy 31.4% growth. This showcases the scalability and efficiency of Rallio’s corporate content proposal in supporting a consistent and impactful online presence for BAI’s brokers.

Conclusion

In conclusion, the collaboration between Business Alliance, Inc. (BAI) and Rallio has been transformative for BAI’s social media strategy. Recognizing the need for a dynamic corporate content approach, BAI’s partnership with Rallio resulted in substantial follower growth, a doubled daily post engagement, and a significant increase in published posts. This success underscores the efficacy of Rallio’s strategy, positioning BAI’s brokers as industry thought leaders and expanding their online community. This case study exemplifies the vital role of a strategic content strategy in the digital age, emphasizing the potential for businesses to elevate their online presence and establish themselves as leaders. BAI’s partnership with Rallio sets a precedent for leveraging social media as a powerful tool for growth, providing valuable insights for businesses aiming not just for numerical expansion but also for cultivating a more engaged and loyal audience.

“Working with Rallio to supplement our current efforts on social media has been a big help.  They quickly learned our brand voice and objectives and curated quality content that align with our goals.  It’s great to know we have a partner supporting this key part of our business.“

– Brandon Clifford, Chief Operating Officer, Business Alliance, Inc.
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Case studies Uncategorized

Case Study: How Dream Vacations Enhanced their Social Media Presence with Rallio Local Services

Dream Vacations is a prominent franchise brand under World Travel Holdings, a renowned travel agency and cruise agency franchise company. Dream Vacations specializes in offering comprehensive vacation experiences to customers worldwide. Entrepreneurs have the opportunity to invest in and operate their very own Dream Vacations agency, providing expert trip planning and booking assistance to help customers fulfill their dream vacations.

Challenge

In the competitive travel industry, having a strong online presence and engaging with a wide audience on social media is essential for success. Dream Vacations recognized the need to enhance their social media presence and boost engagement with their target audience. They aimed to connect with more potential customers, inspire travel enthusiasts, and promote their exceptional vacation offerings.

Solution

To address their social media challenges and meet their goals, Dream Vacations turned to Rallio and opted for the Rallio Local program. The Rallio Local program offered a comprehensive solution to their needs, assigning a dedicated Social Strategist who would take charge of their social media presence. This strategist was responsible for creating and scheduling content, actively responding to inbox messages and reviews, and optimizing their online reach through weekly ad spend.

Key components of the solution provided by Rallio Local included:

  • Dedicated Social Strategist: Dream Vacations had access to a skilled professional who understood their business and industry and could craft engaging content tailored to their audience.
  • Content Creation and Scheduling: The Social Strategist managed the creation and scheduling of posts across multiple social media platforms. This ensured a consistent and appealing online presence.
  • Inbox and Reputation Management: Prompt and professional responses to inquiries, comments, and reviews were provided to maintain a positive online reputation and customer satisfaction.
  • Ad Spend Optimization: The Rallio Local program included a strategy for utilizing weekly ad spend effectively to reach a broader and more targeted audience.

Results

 The implementation of Rallio Local services had a significant impact on Dream Vacations’ social media presence. Here are the results achieved from January 1, 2023, to October 19, 2023:

  • Followers Increased by 10.01K: Dream Vacations experienced a substantial growth in their social media following, indicating an expanded reach and influence within their niche.
  • Average Daily Post Engagements Increased by 147: The engagement rate on their social media posts rose significantly, showcasing the effectiveness of their content strategy and audience interaction.
  • Published Posts Increased by 3,170: A substantial increase in published posts demonstrated the consistent and active presence of Dream Vacations on social media platforms.
  • Post Engagements Overall: 135,514: The total post engagements reflected the success of the Rallio Local program in building a more interactive and engaging social media community around the Dream Vacations brand.

Conclusion

In conclusion, Dream Vacations’ partnership with Rallio Local enabled them to strengthen their social media presence, engage with a wider audience, and realize impressive results in terms of follower growth and engagement. By leveraging the dedicated expertise of a Social Strategist and a comprehensive approach to social media management, Dream Vacations was able to inspire more travelers and promote their vacation experiences more effectively. This case study demonstrates the power of strategic social media management in driving business success in the modern travel industry.

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Case studies

Case Study: How Premium Service Brands Franchise Boosts Social Local Presence With Rallio

local franchise social media growth

Premium Service Brands is a multi-brand franchisor with franchisees in a variety of home services niches, including painting, housecleaning, plumbing, and garage door services. The company has tapped into a lucrative market of homeowners who would rather pay someone to complete home improvement and services projects than do it themselves. By saving homeowners time and providing expert help in eight different verticals, Premium Services Brands has grown into an industry leader. 

Challenge

Premium Service Brands prides itself on providing franchisees with the training and support they need to carve out a lucrative niche within their industries. Franchisees are able to take advantage of:

  • Expert training and guidance from the corporate leadership team
  • Marketing and advertising research and strategies for franchisee territories
  • Established brand presence and credibility
  • Franchise management resources designed to help franchisees succeed
  • Support from a network of home service franchisees
  • Culture of honesty, integrity, and respect

Still, Premium Service Brands wanted to provide even more support by way of systemwide social media management and marketing tools. They needed a way to help franchisees build a local presence and streamline the process of creating content, managing reviews and customer engagements on social media, and growing their brands’ presence through social platforms.

Related: Spice & Tea Exchange Case Study

Solution

To meet their objectives, Premium Service Brands turned to Rallio, which has been able to provide both the social media technology and the localized content and strategy that aligns with the franchisor’s mission and values, which they describe as follows: 

  • Cultivate a passion for our work
  • Treat all individuals with respect
  • Honor and deliver on our promises
  • Strive for continuous improvement
  • Build a foundation of honesty and integrity
  • View customer service as a way of life
  • Have fun, be healthy, and live well

Rallio’s platform allows the franchise and its franchisees to deliver on these promises by enabling local owners to connect directly with their communities. With varying tiers of service, the Rallio platform provides these owners with one dashboard where they can create and publish content across platforms. Built-in artificial intelligence technology makes content creation even easier. They are also able to respond to customer reviews, comments, and inquiries quickly, increasing engagement and customer satisfaction.

Some owners also choose to opt in to the Rallio Local Premium or “Lite” program to further increase followers, engagement, and brand awareness in their local communities. These programs each offer varying levels of services, depending on how involved a franchisee wants to be in their social media marketing. 

Results

Premium Service Brands franchisees who invested in either the Rallio Local premium or Local Lite program have experienced month-over-month growth of their social media pages. Locations that have opted into some level of Rallio Local services are able to have content consistently posted on their pages. At the Premium level, franchisees can have content boosted for greater reach and ensure daily responses to messages and reviews. 

The combination of Rallio local-specific technology, AI, and social strategy does some or all of the heavy lifting to save franchisees time. In addition, locations utilizing Rallio Local Premium or Lite have also outperformed other locations. Here are some of the growth statistics since starting in March:

Rallio Local Premium clients 

  • Increased their published posts by 1,208
  • Boosted follower counts by 325
  • More than doubled average daily post engagement 

Rallio Local Lite clients 

  • Increased their published posts by 489
  • Boosted follower counts by 174
  • Nearly doubled average daily post engagement 

Conclusion

Working with Rallio has given Premium Service Brands the extra support they need to meet their goals while “having fun, being healthy, and living well.” The franchise seeks franchisees who share their commitment to customer service excellence and passion for their work. It’s no surprise they would expect the same from a social media marketing partner, and Rallio does not disappoint.

To learn more about Rallio Local Premium and Lite services, contact us at rallio.com.

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Case studies

Case Study: How Rallio Technology Helps Assisting Hands Achieve Brand Recognition

home healthcare brand recognition

Assisting Hands is a provider of home healthcare services to people of all ages, founded on the principles of caring for others in a way that we would also want to be cared for. Through a nationwide team of trained professionals who feel called to give care, Assisting Hands provides non-medical in-home healthcare in the privacy of a client’s home or in an assisted living facility, 24 hours a day, 7 days a week. As one of the leading in-home care franchises, the company is a member of the International Franchise Association and has earned numerous accolades as a top franchise by organizations like Franchise Business Review and Entrepreneur’s Franchise 500Ⓡ.

Challenge

Prior to working with Rallio, Assisting Hands did not have a systemized way to manage and grow its presence on social media at both the corporate and local franchisee level. “When we started, our brand only had 30 locations and we were excited to leverage Rallio’s technology to increase our brand uniformity and begin posting on social media for all our locations,” says Andrew Dahle, Chief Operations Officer of Assisting Hands.

Lack of consistent branding can be a real problem for franchisors as their franchisees begin posting on their own local pages. The end result is oftentimes a disjointed brand that lacks the type of recognition needed to build credibility and trust among followers and customers. This brand recognition is critical in the home healthcare industry, where consumers need to feel a brand is trustworthy before allowing them to work with their loved ones in a healthcare capacity.

As HomeCare magazine points out, “Nothing dissuades consumers more than a moving target. Yet many small businesses tend to struggle with brand consistency. Even the slightest change, such as a minor color alteration, may prove disastrous. Therefore, brand consistency is mission-critical. Business owners who have less experience in the marketing world may assume that so long as banners, posters or ads look good they will see decent results. In reality, all materials need to fall within the given parameters of the brand — meaning color, design and overall appearance must be consistent with all other materials, such as a logo, website, letterhead, etc.”

Solution

Rallio’s platform allows for a high level of branding consistency by providing controls and permissions from corporate down to the location level. Assisting Hands headquarters and multi-location owners have the ability to syndicate assets to franchisees from one central dashboard, while viewing deep analytics on the engagement, follower growth and other data across the brand. At the location level, franchisees can also schedule posts using local content such as photos and videos to help build their local audience.

Meanwhile, the dashboard also pulls in post engagements such as comments and likes, plus direct messages and online reviews from connected review platforms. This enables all locations to consistently reply to their followers and clients, boosting their overall online reputation and ensuring every client feels heard and cared for.

Results

With Rallio’s technology, Assisting Hands has seen consistent growth of its social pages, helping them achieve the brand recognition and trustworthiness they need among its audience. Beyond that, Assisting Hands has established a partnership with Rallio that ensures they always have the latest technology solutions to help them navigate their growth and achieve new marketing goals.

“Over the years, I’ve been impressed with Rallio’s commitment to innovation; they are determined to remain cutting edge, not just relevant,” says COO Dahle. “We now have over 80 locations, and we use Rallio as an integral part of our branding — from posting on social media to replying to reviews and all the analytics in between. The whole Rallio team is always professional and willing to help. I wholeheartedly, without reservation, recommend Rallio!”

Related: Case Study: How Local Content Boosts Engagement and Follower Growth for The Spice & Tea Exchange

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Case studies Social

Labor Shortages Got You Down? Use Technology to Help With Recruiting Top Talent

In these strange and unpredictable times, recruiting employees has become a job all on its own. “Help Wanted” signs in store windows, understaffed checkout counters and restaurants, and unfulfilled job vacancies are stark reminders that we haven’t quite reached the other side of the pandemic. 

As of July 2021, there were nearly 11 million job vacancies in the United States. That number decreased somewhat at the end of August, to 10.4 million, according to the U.S. Bureau of Labor Statistics.

In what the Washington Post calls an “acute staffing shortage,” restaurants, leisure and hospitality are among the hardest-hit sectors. Both franchises and independent businesses alike are struggling to fill positions left vacant by workers who have moved on to new opportunities or are otherwise choosing not to reenter the workforce.

Whatever the reason for the labor shortages, it’s become clear that a “Help Wanted” sign isn’t going to cut it. If you’ve found yourself among the many businesses experiencing recruiting woes, you’ll want to begin implementing the following tips as soon as possible. With the help of technology, you can set yourself apart as an employer of choice and start down the road to recovery.  

The Current Situation

QSR magazine reports that hiring competition is fierce for operators. Oftentimes, there may be hundreds, if not thousands, of job openings in one geographic area alone. “This opposite supply and demand curve has made it critical for HR teams to look beyond traditional hiring tactics and job boards when it comes to fulfilling exact roles in each brand location,” says QSR.

Here’s where technology, especially social media, can work to your advantage. In the same way that social media can help to attract local customers, it can be leveraged to find ideal local job candidates. QSR reports that as much as 84% of recruiters use social media to find qualified employees, making social media an invaluable tool for targeting and reaching local recruits.

Related: Case Study: Why Localized Social Media Matters

Hype Up Employee Culture With Local Content

If you want to attract top talent, your social media pages should be filled with posts that illustrate your company culture. Photos and videos of team members who actually look like they enjoy working for you are essential. These real-life, authentic posts allow you to:

  • Convey the type of work environment that new employees can expect. Are you all about team celebrations? Bringing pets to work? Hosting Halloween costume and pumpkin-carving contests? Providing free snacks and drinks? Whatever makes your company special should be captured on film and plastered all over your social media profiles.
  • Generate social proof that not only makes your company look like a fun place to work, but also a great place for customers to spend their money. People want to do business with (and work for) companies that care about their employees more than they care about profits.
  • Build your follower count and engagement. People are more likely to engage with photos and videos that feature real people, places and things rather than generic stock imagery.

Local content is one of the most crucial elements of an employee recruiting strategy. The more often you post this content, the more authentic and inviting you become, and the more you solidify your brand vision in the eyes of job candidates.

Boost Your Top-Performing Posts

Getting hyper-local content posted on your pages is just one part of attracting top talent. In order for people to see your posts, it’s important to boost top-performing content, including those that promote company culture. 

Although boosted posts do not offer the same level of customization as Facebook ads created in Ads Manager, they still help to increase visibility, engagement and follower count. To understand the difference between boosted posts and Facebook ads, read this article.

Boosting a post is as simple as choosing a piece of hyper-local content, clicking the boost button, and then choosing your budget and audience. One strategy we’ve seen work well recruiting-wise is creating job posts for specific roles from a location’s page and then boosting the post. 

As you select your target audience, you can target candidates for specific roles near the location. These candidates will then see open roles while getting a feel for your work environment. Here are a few examples of campaigns we’ve run:

  • One residential cleaning franchisee reached nearly 8,000 people and had over 360 engagements on a boosted post that included a link to apply for a housecleaner position.
  • A dog grooming franchisee reached over 2,500 people and had over 380 engagements on a boosted post seeking experienced groomers.
  • A cargo and freight company reached nearly 1,200 people and had 47 post clicks on a boosted post seeking logistics coordinators and sales representatives.
  • A damage restoration company franchisee reached 1,840 people and had 164 engagements on a boosted post seeking new hires for several positions. The same franchisee has run multiple recruiting campaigns with success.

Related: Boosted Posts Vs. Facebook Ads: How It Works and Why You Should Advertise

Be Responsive

As you’re boosting posts, you’re likely to get more engagement, including comments, likes, shares, messages and reviews. Be responsive to every engagement, and reply to your messages and feedback promptly. 

With job applicants, be sure to acknowledge their application and get back to promising candidates within 24 hours if possible. In this current climate, you don’t want to leave people hanging or they might move on.

You can also use Facebook’s built-in Messenger tools to automate responses to FAQ and even pre-screen candidates with important questions.

Turn Employees Into Advocates

At the end of the day, it’s up to you as the business owner to set the tone for your work environment and company culture. Lead by example, and reward your employees for a job well-done. A little recognition and occasional incentives go a long way toward employee retention and loyalty. In turn, your employees will be more likely to champion your brand on social media. Here are some ways to encourage employee advocacy:

  • Feature your employees on social media to tell their stories and highlight their achievements, interests and hobbies. Recognize them as the rockstars that they are.
  • Reward your employees. They are choosing to spend a majority of their time working for you. Celebrate their successes in any way you can, whether that means higher wages, promotions, recognition for employees of the month, incentives such as gift cards or special outings, or other benefits (McDonald’s franchisees are offering higher hourly wages, paid time off, backup child care and tuition payments, reports CNBC). 
  • Use social media to brag about your employees and mention any examples of how they are taking advantage of special benefits. Do you offer paid time off for volunteering, for instance? Ask employees to take photos when they volunteer and post them on social media (or send to you for posting; our mobile app helps with this process. More on that below.).
  • Roll up your sleeves and stand proudly alongside your employees. Nothing boosts morale more than seeing the boss willing to get in the trenches and support their team — especially when you’re short-staffed. Consider the example of Raising Cane’s, where 50% of the corporate team is showing up to work inside short-handed stores and recruit talent amid the labor shortage — proving that nobody is above being a fry cook or a cashier. 

How Rallio Can Help With Recruiting

Recruiting and retaining employees can sound like a monumental task, especially when you’re busy running your business and navigating staff shortages. However, Rallio has several tools available to streamline the process and manage some of the heavy lifting.

Here’s how Rallio can help:

  • Rallio Dashboard — Our all-in-one dashboard and mobile app put all your social profiles in one place for easy scheduling, time savings, analytics, and leaderboard stats across locations and employee logins. Pull everything into one central location instead of having to log in to multiple platforms.
  • Rallio Local — Our Local division automates the process of getting content on your pages, adding captions, boosting content for more visibility, and responding to comments, messages and online reviews (both positive and negative).
  • Rallio Activate — Our employee advocacy tools allow you to activate employees as brand ambassadors. They get limited employee logins to our mobile app so they can upload photos and post about your brand. You can even reward top performers and see leaderboard stats.
  • Revv — Our reputation accelerator can tie in directly to your POS system and help you get more positive reviews. We’ll send a simple survey via text to customers after a purchase so they can leave a review or get help with any customer service issues. The more positive public reviews you have, the more you become an employer of choice for people checking out your brand before they apply for a job.

In the same way our technologies help businesses increase their brand awareness, leads and sales, they can help you with recruiting the best employees. Contact us at sales@rallio.com or visit rallio.com for help finding the right recruiting solutions for your needs.

Related: Mini Case Studies: 3 Powerful Ways Our Technology Boosts Brand Reputation

 

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Case studies Reputation

Case Study: How REVV Accelerates Positive Online Reviews

Here at Rallio, we have a number of different product and service lines available to help our clients manage and scale their businesses online, as well as manage their online reputation. One such product is REVV, an innovative service designed to help businesses increase their positive online reviews and reduce negative reviews — all while improving their overall online reputation for their brand.

About REVV and Online Reviews

Through a simple one-question post-sale survey sent to recent customers immediately after a sale, our clients are able to gather instant feedback and turn it into actionable insights. When customers respond positively, they are prompted to leave a review and linked directly to that store’s review platform of choice. 

If a customer responds to a survey with a rating of 3 or below, they will be prompted to leave a comment and request further assistance. Your team is alerted via email of the poor experience, and the customer can be contacted directly before they post a negative social review about your company. 

With REVV, our clients see their positive reviews increase on review platforms and their overall brand reputation enhanced. Meanwhile, they are able to respond promptly to negative feedback and avoid having a negative review posted online. 

In addition, robust analytics let you see how your customers rate your business. View your brand reputation by sales rep, store, market or region, and watch your brand sentiment increase over time.

The system becomes even more powerful when it’s tied into a POS system so that post-sale surveys can be customized according to the sale. The platform has been well-received across several wireless service providers that have integrated REVV with iQmetrix, a POS system, to quickly and efficiently gather post-sale feedback and amplify their positive online reviews. Below, we’ve included a case study of one such wireless service provider, Wireless World, a Verizon authorized retailer.

Related: 3 Tips for Responding to Your Online Reviews: The Good, the Bad and the Ugly

Challenge

Wireless World began using the REVV platform in August 2019. Prior to the REVV activation, Wireless World did not have a system in place to generate reviews. With REVV, they were able to boost their number of reviews with a streamlined and automated process that was easy to implement and produced results quickly.

Solution 

Through the POS integration, the REVV platform calls the database every 30 minutes to identify recent purchases, then automatically sends those customers a personalized text message asking them to rate their experience. The system was set to send the survey to any customer with a purchase of $20 or more. 

Results 

Once the REVV platform was launched, there was an immediate increase in not only the number of reviews, but also the overall brand reputation ratings. The monthly number of reviews rose over the course of their REVV activation. In comparing the average number of positive Google reviews per month before and after launching, REVV produced a 550% increase in their reviews. 

Before Wireless World started using REVV, 20% of their scores had an average rating of 3.9 or below — and 80% of consumers say they have more trust for businesses with a rating over 4.0. After six months of using REVV, all of Wireless World’s locations were rated over a 4.0, with a current average of a 4.8. While the average wireless retailer generates less than two positive reviews per month per location, Wireless World averages an incredible 20 reviews per month per location.

Wireless World’s results are just one example of successful REVV integrations:

  • Before REVV was implemented for a 10-location franchise, ZAGG, the organization was only generating on average about 10 reviews per month across all their locations, with an average rating of 2.9. After their first full month using REVV, ZAGG had generated an incredible 600 positive online reviews and an average review score of 4.9.
  • Cellular Plus, a 60-unit Verizon brand, was averaging two reviews per month, per location, with a total review count per store of 23 and an average rating of 4.1. Following the REVV integration, their reviews skyrocketed, with the rate of reviews per month jumping to an astounding 1,850 and an average rating of 4.8. Meanwhile, their percent of negative reviews dropped from 14% to 4%.

Related: Don’t Feed the Internet Trolls: 3 Ways to Handle Negative Online Engagements

An Interview With Wireless World

In looking at the results of the REVV integration, Kerri Stokes of Wireless World notes the importance of having positive online reviews and the ease of obtaining them through the REVV platform.

As a retailer, why is it important to your business to have positive reviews? 

Any type of review by a guest is crucial because that’s what everyone is seeing online to make their purchasing decisions. It was difficult to get reviews organically. While you obviously can’t solicit for them. 

Before implementing REVV, how were you managing your reviews? 

Before starting REVV we were managing them through google my business. It was as much as we could do. but it’s much better now with REVV. We advised our reps to ask for reviews but they would feel weird asking customer for them. I kept trying to coach them that it;s not an awful thing that if you know you’ve had a great experience with a guest to say hey we’d appreciate your review online. We also tried POS Flyers or QR codes for people to leave us a review but they were never really utilized. 

How would you describe your company’s online reputation before REVV? 

I don’t think that our reputation was bad, but we didn’t have that many reviews at our locations. Not a lot of people think of leaving a review unless they are prompted. For me personally, I think about reviews, but most consumers don’t. 

What is the biggest challenge you faced when trying to generate reviews before REVV? 

Getting customers to leave a review organically is so hard to do. With one or two locations, you can really focus on it, but it’s so hard to manage it with 45 locations and that many sales reps. Really getting the volume of reviews was the biggest challenge. 

What kind of results have you experienced while using REVV? 

I do keep track of reviews every month, and it’s absolutely huge. The amount of reviews we’re getting every month, we’re extremely happy with. And being able to track our ratings. I like to track how many surveys we’re getting and our survey rating. Our in-store survey rating is higher than the actual review rating. 

How did you roll out Revv to your team, and how do you measure and track your success? 

We used REVV to point out the highest achievers. Every month we appoint a “guest experience champion,” and that’s based on the employee with the highest rating for the month and the highest number of surveys. 

What do you like best about the REVV platform integration? 

What I like best is that I don’t have to do anything. I just know it’s done. REVV is the easiest platform that I use because it just works seamlessly. I know when I need to run a report that it’s there. The texts go to the customers automatically. I’ve had zero problems with it. It’s just super easy. 

What process do you have in place to respond to your customer reviews? 

We use the Rallio platform to respond to and manage our reviews online.

Would you recommend this service to other wireless retailers? 

Hands down absolutely would recommend it if you want to just completely increase the number of your online reviews plus get good feedback internally, even when the customer doesn’t have a good experience. Just the internal feedback is great. I’d also recommend it because of the seamless integration and ease of use.

To find out more about REVV and how it can help you boost positive online reviews while curtailing negative public feedback, click here.

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Case studies

Case Study: How Rallio Local Helped ARCpoint Labs Generate Awareness During Uncertain Times

At the height of the pandemic in 2020, there were many unknowns, fears and uncertainties among individuals and businesses alike. With COVID-19 running rampant and many people in need of testing services, ARCpoint Labs stepped in to offer COVID-19 testing at its 119 locations around the country. By offering both in-house and pop-up, drive-thru testing on-site, ARCpoint Labs was able to do its part in identifying positive COVID-19 cases, while also providing a safe, convenient option for anyone who preferred not to enter a facility for testing.

The company, which provides a wide range of testing services for employers and individuals, uses the latest technology and globally recognized quality protocols to provide accurate, reliable and confidential testing to meet all needs. With the help of Rallio’s technology and services, ARCpoint Labs was able to generate greater awareness around their COVID-19 testing services during challenging times. 

Related: Reverse Case Study: How the Pandemic Proved the Value of Local Social Media for Massage Heights

The pandemic and the value of Rallio local social media

Challenge

ARCpoint Labs needed a way to tell people about their testing options and drive-thru testing locations — a novel alternative to indoor options at the time. Many people were unaware of their local testing sites or nervous about leaving their homes and entering indoor facilities. (Note that as a means of protecting against COVID-19, the CDC has recommended that people avoid crowds and poorly ventilated indoor spaces.)

Solution

Rallio, a SaaS platform that provides ARCpoint Labs with social media management technology and services, posted content on local pages and ran targeted ads promoting COVID-19 testing capabilities, including drive-thru testing options — enabling ARCpoint Labs to spread the word about this unheard-of option.

Rallio also provides additional support to ARCpoint Labs locations that have opted into the Rallio Local program. Through Rallio Local, these locations receive custom local content, replies to direct messages and comments as well as online reviews, and a dedicated Social Strategist who works with their location to optimize results. In fact, one of our Social Strategists personally visited an ARCpoint Labs location in April 2020 to get the inside scoop on their COVID-19 antibody testing. 

Related: Case Study: How Rallio’s SaaS Platform Helped Pet Supplies Plus Navigate the Pandemic

Rallio Local helped PSP during the pandemic

Results

Looking at results for those locations on Rallio Local from April through June of last year, the effectiveness of the program is clear:

  • Rallio Local locations gained an average of 78 new followers, while non-Rallio Local locations had an average of just 15. 
  • Rallio Local locations had greater engagement, too, with 106%, 226% and 50% more engagements, respectively, in the three months from April to June.

“The Rallio platform was an essential tool that helped our owners focus on their business and not worry about their social footprint,” says Jamie Clark, Marketing Director for ARCpoint Labs. “Rallio allowed our corporate team to continually push relevant and important ever-changing content to our owners’ social pages, while helping our communities get the testing they needed in the midst of the pandemic. With Rallio’s quick and easy streamlined platform, we were able to spread our reputation as experts in COVID testing solutions.”

Rallio also tested out weekly boosted posts for the Greenville, South Carolina, location. With each boosted post, we learned more about the best verbiage to use in captions, optimal duration of ads, and the most effective calls to action — allowing us to continue fine-tuning and maximizing their results, which are detailed below.

Boost 1

Caption: Did you know ARCpoint Labs in Greenville, SC currently offers COVID-19 testing in the comfort of your own car? With our drive thru services, all you need to do is pull up, get tested, and wait for your results via email. Learn more by visiting our website at https://www.arcpointlabs.com/greenville-covid-testing/ #COVID19 #GreenvilleSC

  • People reached: 926
  • Link clicks: 14
  • Impressions: 1,020
  • Ad was running for three days
  • Used a “Book Now” button for a landing page

Boost 2

Caption: Are you planning on traveling in the near future and need your COVID-19 testing results back fast? ARCpoint Labs in Greenville, SC is now offering drive thru services! Testing quick and simple! Feel safe in your own car all while getting fast results by next business day via email. #covidtesting #GreenvilleSC

  • People reached: 657
  • Link clicks: 3
  • Impressions: 692
  • Ad was running for three days
  • Used a “Learn More” button for a landing page

Boost 3

Caption: Are you required to get a COVID-19 test before moving into your college dorm this week? You’re in luck because ARCpoint Labs of Greenville, SC now offers drive thru testing! Not only will you feel comfortable in the safety of your own car, but our test is RAPID and you’ll receive results next business day! Book now by clicking the link below. #GreenvilleSC #COVIDtesting #YEAHTHATGREENVILLE

  • People reached: 2,772
  • Reactions: 34 (likes, comments and shares)
  • Link clicks: a whopping 334
  • Impressions: 3,215
  • Ad was running for four days (we saw better results with an extra day)
  • Used a “Book Now” button for a landing page (this was evidently the best call-to-action button)

Boost 4

Caption: Our drive thru COVID-19 testing gives ?̲?̲?̲?̲?̲ results and is as easy as 1, 2, 3! Schedule your appointment online, go to our drive thru location and follow the signs, and get your results via a secure email as soon as 1 business day. Schedule your appointment here: https://app.acuityscheduling.com/schedule.php?owner=19294193 #COVID19 #GreenvilleSC #RAPIDtesting #YEAHTHATGREENVILLE
Be sure to use the code ?̲?̲?̲?̲?̲ for $10 off any test at our drive thru testing site in Greenville, SC!

  • People reached: 950
  • Link clicks: 130
  • Impressions: 1,098
  • Ad was running for four days
  • Used a “Book Now” button for a landing page

These targeted ads resulted in a total 17,743 impressions, plus 250 clicks over to ARCpoint Labs’ website. 

Facebook Boosting and Rallio Local: a Winning Combination

By partnering with Rallio, ARCpoint Labs was able to serve local communities and spread awareness of their testing capabilities during uncertain times. Locations that have opted into Rallio Local are able to exponentially increase their results on social media, thanks to the efforts of Social Strategists who are dedicated to their success.

Rallio Local has helped hundreds of franchisees to make a local impact and experience extraordinary month-over-month results. To find out more about Rallio Local and how we can help your business, contact sales@rallio.com. 

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Case studies

Case Study: How Rallio’s SaaS Platform Helped Pet Supplies Plus Navigate the Pandemic

As a multi-location retail franchise organization with over 570 locations nationwide, Pet Supplies Plus (PSP) relies on strong relationships with its customer base. These customers, known as “neighbors,” are accustomed to friendly service, a large selection of pet products and services, and quick responses to any questions or concerns. As such, when the pandemic forced lockdowns, reduced store hours and other challenges upon the chain and its clientele, it was a turbulent time for everyone involved. 

Neighbors were panicked about making sure they could get food and supplies for their pets. We all remember seeing empty shelves and lines wrapping around buildings at retail establishments like PSP as people rushed in to fulfill their essential needs. Meanwhile, PSP franchisees, who had invested time, effort and life savings into their businesses, were unsure how to address the seismic shift to their “business as usual” and didn’t know what the future would hold. 

In order to continue serving their neighbors as well as operating under these stressful circumstances, PSP found they needed to increase their usage of social media and digital platforms. More specifically, they needed a way to continue communicating with their audience, responding to online comments and reviews, fulfilling their essential needs, and providing a safe, friendly shopping experience. As more and more people took to social media and platforms like Google My Business to discover their local PSP’s latest operating hours and updates, PSP knew they couldn’t rely on foot traffic alone to connect with their neighbors; they had to entirely alter certain methods of operating their business so they could accommodate their neighbors’ needs while hitting their own numbers.

With Rallio’s help, the brand has been able to address these obstacles and even exceed their neighbors’ expectations. As the preferred technology supplier for PSP, Rallio provides the social media SaaS and employee advocacy platform needed to manage, schedule, optimize and grow the chain’s entire social media presence — from corporate down to the location level. Below, we’ve outlined the major challenges faced by the brand during the pandemic, the solutions we provided, and the results of our efforts. With the help of Rallio’s technology and services, PSP has been able to not only weather these challenges, but even thrive in a time when other pet product retailers have not fared well.

Related: Case Study: How Rallio’s Employee Advocacy Platform Boosted Engagement for Pet Supplies Plus

Challenge 1: Restricted Hours

When lockdowns began across the country, COVID-19 regulations required stores to reduce their operating hours. Although such changes would ordinarily be easily communicated through platforms like Google My Business (GMB) and Yelp, the process was not quite so simple at the time: GMB and Yelp had introduced platform limitations that required a lengthy approval process for any changes submitted. This meant that PSP locations were challenged in trying to communicate important changes of hours with their neighbors.

Solution: Rallio’s Directory Listings

Our Directory Listings platform allowed us to update PSP’s hours across hundreds of individual listings and avoid platform limitations. Using our listings technology, our team worked tirelessly to adjust their hours and ensure these critical updates reached PSP’s customer base. 

Results

All store locations had accurate listings information across multiple listings platforms, which led to a positive customer experience and reduced the chances for negative reviews. Ultimately, neighbors were kept informed so they would be able to visit during business hours and get essential food and supplies for their pets.

Challenge 2: Negative Online Reviews

As the pandemic unfolded, many businesses, including PSP, were subject to negative online reviews related to various state-mandated safety measures, such as mask-wearing requirements and restricted shopping hours. 

Solution: Custom Review Responses

While this type of feedback was to be expected, Rallio was able to help PSP mitigate the effects of any negative online reviews and comments. Rallio’s brand management team worked with PSP’s corporate team to create custom COVID-19-related review responses. 

Results 

Using the Rallio platform — where reviews are pulled into one central dashboard from major platforms like GMB and Yelp — our Rallio Local team was able to respond to the vast majority of reviews within 24 business hours. A 99% review response rate was maintained across all review platforms for the entirety of 2020. 

Related: 4 Big Reasons You Should Outsource Your Social Media Marketing

Challenge 3: Canceled Events

In the weeks prior to the pandemic, custom event content had been created and scheduled out for locations’ social media pages. However, all in-store events had to be canceled due to COVID-19. Therefore, locations needed a way to remove these events from their queues quickly and efficiently.

Solution 

Over 200 custom-created in-store event content pieces were removed by the Rallio Social Strategist team, and all PSP neighbors were notified of the cancelations. Through the Rallio platform, additional event closure content was published to 200-plus store social pages.

Results

Our efforts to keep PSP pages updated led to a more consistent and accurate social media presence across locations. It also allowed for hundreds, if not thousands, of neighbors who had RSVP’d to these events to be notified. In addition, the neighbors who rely on PSP-hosted, recurring mobile vet clinics for preventive pet care had the chance to come up with alternate options.

Challenge 4: Alternate Shopping Methods

Due to reduced hours or restricted in-store shopping, PSP needed alternate shopping services to be emphasized and advertised across multiple social media platforms.

Solution 

Using Rallio technology, curbside pickup and delivery service content was published to 250-plus store social profiles. Custom ads were created for these services in each individual local market.

Results

These services generated additional income across the brand and allowed PSP to continue serving their neighbors throughout the pandemic. In 2020, over $1.7 million in purchase conversions was generated by local social media and vendor ads.

Related: Don’t Feed the Internet Trolls: 3 Ways to Handle Negative Online Engagements 

Conclusion: Technology + Team = Real Results

Rallio’s technology and services have been imperative to PSP’s ability to navigate the social landscape during the COVID-19 pandemic. Our technology has enabled PSP locations to stay connected to all of their neighbors via reviews, DMs and comments, as well as get valuable messages and updates out to their entire franchise network and their followers. 

On the service side of things, because PSP has a full rollout of Rallio Local services, all of the above was able to be executed by a team of dedicated Social Strategists who use Rallio technology to highlight important services (curbside and delivery) and facilitate valuable connections with their local communities.

Are you navigating pandemic-related challenges of your own, or just need some assistance making sure your social media pages are working as hard as they should be? Contact sales@rallio.com to schedule a no-obligation demo of our platform and services, or visit this link to shop online.

Categories
Case studies

Are You a Social Media Success Story? Rallio Can Help You Get There

Recently in our Friday morning Zoom calls, our team has been sharing stories of the different ways we’ve had a positive impact on clients. Each social media success story of which we’ve been a part is a win-win for both the client and for Rallio. They benefit from our expertise and technology, and we have the satisfaction of knowing we’ve made a difference in their business — and beyond.

This is an important point to understand, because it contributes to the “why” — why we do what we do. By the same token, the client with a social media success story gets to be reminded of their why, too.

Take it a step further, and you begin to see that each impactful moment helps not just the business owner, but oftentimes their own customers or employees. It’s a ripple effect that you’ll notice if you start looking for how these small moments add up to lasting positive effects.

Social Media Success Story: Recruiting

Impactful moment: One of our Social Media Strategists, along with a member of our sales team, worked with the franchisee of a residential cleaning business. The client, one of many within the franchise organization, had been trying to recruit new employees through Facebook. 

In working with the franchisee, we were able to provide some insights on recruiting via Facebook. We also reminded her of the various tools available in Rallio to help spread the word about her job openings.

Previously, this owner felt overwhelmed by social media and didn’t know where to begin with her Facebook recruiting efforts. We were able to step in and shed some light on the ways our technology and services could help her.

Why it matters: Recruiting via social media is a smart way to share your job openings and find qualified applicants. You can reach a targeted market of candidates and allow them to easily apply online. Social media recruiting has become an indispensable part of hiring today. With Rallio’s help, we can simplify the process and help set you up for success.

Drill down deeper: Helping a client with their recruiting needs helps not only the business owner, but also the applicant. Ultimately, we’re helping someone find a job while also helping the owner fill a hiring need.

Read more: The Ultimate Guide to Social Media Recruiting

Now Hiring

Social Media Success Story: Pet Adoptions

Impactful moment: Rallio’s Social Media Strategists frequently assist our pet retailer client in spreading awareness for their pet adoption events, held in conjunction with local animal shelters. The events take place at individual locations, and our Strategists work directly with franchisees to create adoption-related posts.

Our Strategists not only create posts, but help boost the content — spreading the awareness even further. Additionally, locations are able to keep their content organized using the Rallio Database and view detailed post analytics. 

In partnership with Rallio, the entire franchise organization has benefitted from Rallio Local services. Moreover, Rallio has been able to help grow the brand on social media via boosted posts, local content for franchisees, and responses to their online reviews. PSP is set for a strong year of growth in 2021, and Rallio is proud to be a part of helping them to grow their social pages.

Drill down deeper: When the client’s social media posts result in a successful pet adoption, it’s allowing a fur baby to find a forever home. It’s also allowing the family to experience the joy of welcoming in a new animal companion.

https://www.facebook.com/pspgoosecreek/photos/a.1725616444346458/2569763073265120

Social Media Success Story: Online Reviews

Impactful moment: In one conversation between a Rallio Local Strategist and a fitness center client, the client discussed a negative review his location had received. The client wasn’t sure how to handle this review, and they were able to work together to craft an appropriate response. 

The conversation also served as an educational moment for the client. Our Strategist was able to remind him of the powerful tools available to him on the Rallio Dashboard.

“I enjoyed having this discussion over the phone rather than via email because we were able to have a more personal conversation. He actually attended SDSU as well, so it was nice to connect on that and talk about his time when he used to live in California,” says Kayla, the Strategist who works with this client. “Rallio does not simply just provide a platform that clients can manage their social media through. There are real people behind the technology who want to help all our clients. It’s also really nice to talk on the phone with clients because they can then put a voice to the name.” 

It’s one thing to have social media technology, which our clients can access for social media management, scheduling, and responding to social media engagements. Now just imagine having a Strategist available to offer their expertise and guidance. This is the “secret sauce” that sets Rallio apart and enables us to exceed our clients’ expectations.

Drill down deeper: Providing a response to a negative review shows the customer you care. There have been many situations in which we’ve been able to respond to reviews on our clients’ behalf and resolve problems — which makes everyone happy. We also have technology (called Revv) that enables the acceleration of positive reviews, helping to boost a client’s online reputation.

Read more: 3 Critical Questions to Ask Before Slashing Your Marketing Budget

Marketing Budget

Social Media Success Story: More Time

Impactful moment: One client tells us Rallio Local services are exactly what she was looking for. She says the content posted on her social profiles matched what she envisioned for her page and what she needed for her business.

“Most importantly, it has given me the flexibility to focus on other areas of my growing business,” she adds. “I highly recommend [Rallio] for all levels of social media users!”

What would it mean to you to be able to run your business without worrying about your social media pages? That’s time you can spend elsewhere while we propel your online growth.

Drill down deeper: The owner who outsources their social media social media marketing and management has more time to run their business. It might mean more time for networking, employee hiring and retention, financial management, expansion efforts and more. Outsourcing also saves money, since you’re not spending the money on a full-time employee.

In Conclusion

From one social media success story to the next, the common theme is that Rallio is able to partner with clients for results. 

If you’re hoping to have a social media success story of your own, then get inspired by this quick roundup we’ve provided below. These tales of social success might help remind you of why you’re doing what you do — and start tailoring your content to meet specific goals you have for your business.

Did you know? Over 1.6 billion people around the world are connected to a small business on Facebook. (Facebook 2018) (Source: https://www.hubspot.com/marketing-statistics)

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