Tag: social media company

Labor Shortages Got You Down? Use Technology to Help With Recruiting Top Talent

Post author By Rallio
Post date October 25, 2021

In these strange and unpredictable times, recruiting employees has become a job all on its own. “Help Wanted” signs in store windows, understaffed checkout counters and restaurants, and unfulfilled job vacancies are stark reminders that we haven’t quite reached the other side of the pandemic.

As of July 2021, there were nearly 11 million job vacancies in the United States. That number decreased somewhat at the end of August, to 10.4 million, according to the U.S. Bureau of Labor Statistics.

In what the Washington Post calls an “acute staffing shortage,” restaurants, leisure and hospitality are among the hardest-hit sectors. Both franchises and independent businesses alike are struggling to fill positions left vacant by workers who have moved on to new opportunities or are otherwise choosing not to reenter the workforce.

Whatever the reason for the labor shortages, it’s become clear that a “Help Wanted” sign isn’t going to cut it. If you’ve found yourself among the many businesses experiencing recruiting woes, you’ll want to begin implementing the following tips as soon as possible. With the help of technology, you can set yourself apart as an employer of choice and start down the road to recovery.

The Current Situation

QSR magazine reports that hiring competition is fierce for operators. Oftentimes, there may be hundreds, if not thousands, of job openings in one geographic area alone. “This opposite supply and demand curve has made it critical for HR teams to look beyond traditional hiring tactics and job boards when it comes to fulfilling exact roles in each brand location,” says QSR.

Here’s where technology, especially social media, can work to your advantage. In the same way that social media can help to attract local customers, it can be leveraged to find ideal local job candidates. QSR reports that as much as 84% of recruiters use social media to find qualified employees, making social media an invaluable tool for targeting and reaching local recruits.

Hype Up Employee Culture With Local Content

If you want to attract top talent, your social media pages should be filled with posts that illustrate your company culture. Photos and videos of team members who actually look like they enjoy working for you are essential. These real-life, authentic posts allow you to:

Convey the type of work environment that new employees can expect. Are you all about team celebrations? Bringing pets to work? Hosting Halloween costume and pumpkin-carving contests? Providing free snacks and drinks? Whatever makes your company special should be captured on film and plastered all over your social media profiles.
Generate social proof that not only makes your company look like a fun place to work, but also a great place for customers to spend their money. People want to do business with (and work for) companies that care about their employees more than they care about profits.
Build your follower count and engagement. People are more likely to engage with photos and videos that feature real people, places and things rather than generic stock imagery.

Local content is one of the most crucial elements of an employee recruiting strategy. The more often you post this content, the more authentic and inviting you become, and the more you solidify your brand vision in the eyes of job candidates.

Boost Your Top-Performing Posts

Getting hyper-local content posted on your pages is just one part of attracting top talent. In order for people to see your posts, it’s important to boost top-performing content, including those that promote company culture.

Although boosted posts do not offer the same level of customization as Facebook ads created in Ads Manager, they still help to increase visibility, engagement and follower count. To understand the difference between boosted posts and Facebook ads, read this article.

Boosting a post is as simple as choosing a piece of hyper-local content, clicking the boost button, and then choosing your budget and audience. One strategy we’ve seen work well recruiting-wise is creating job posts for specific roles from a location’s page and then boosting the post.

As you select your target audience, you can target candidates for specific roles near the location. These candidates will then see open roles while getting a feel for your work environment. Here are a few examples of campaigns we’ve run:

One residential cleaning franchisee reached nearly 8,000 people and had over 360 engagements on a boosted post that included a link to apply for a housecleaner position.
A dog grooming franchisee reached over 2,500 people and had over 380 engagements on a boosted post seeking experienced groomers.
A cargo and freight company reached nearly 1,200 people and had 47 post clicks on a boosted post seeking logistics coordinators and sales representatives.
A damage restoration company franchisee reached 1,840 people and had 164 engagements on a boosted post seeking new hires for several positions. The same franchisee has run multiple recruiting campaigns with success.

Be Responsive

As you’re boosting posts, you’re likely to get more engagement, including comments, likes, shares, messages and reviews. Be responsive to every engagement, and reply to your messages and feedback promptly.

With job applicants, be sure to acknowledge their application and get back to promising candidates within 24 hours if possible. In this current climate, you don’t want to leave people hanging or they might move on.

You can also use Facebook’s built-in Messenger tools to automate responses to FAQ and even pre-screen candidates with important questions.

Turn Employees Into Advocates

At the end of the day, it’s up to you as the business owner to set the tone for your work environment and company culture. Lead by example, and reward your employees for a job well-done. A little recognition and occasional incentives go a long way toward employee retention and loyalty. In turn, your employees will be more likely to champion your brand on social media. Here are some ways to encourage employee advocacy:

Feature your employees on social media to tell their stories and highlight their achievements, interests and hobbies. Recognize them as the rockstars that they are.
Reward your employees. They are choosing to spend a majority of their time working for you. Celebrate their successes in any way you can, whether that means higher wages, promotions, recognition for employees of the month, incentives such as gift cards or special outings, or other benefits (McDonald’s franchisees are offering higher hourly wages, paid time off, backup child care and tuition payments, reports CNBC).
Use social media to brag about your employees and mention any examples of how they are taking advantage of special benefits. Do you offer paid time off for volunteering, for instance? Ask employees to take photos when they volunteer and post them on social media (or send to you for posting; our mobile app helps with this process. More on that below.).
Roll up your sleeves and stand proudly alongside your employees. Nothing boosts morale more than seeing the boss willing to get in the trenches and support their team — especially when you’re short-staffed. Consider the example of Raising Cane’s, where 50% of the corporate team is showing up to work inside short-handed stores and recruit talent amid the labor shortage — proving that nobody is above being a fry cook or a cashier.

How Rallio Can Help With Recruiting

Recruiting and retaining employees can sound like a monumental task, especially when you’re busy running your business and navigating staff shortages. However, Rallio has several tools available to streamline the process and manage some of the heavy lifting.

Here’s how Rallio can help:

Rallio Dashboard — Our all-in-one dashboard and mobile app put all your social profiles in one place for easy scheduling, time savings, analytics, and leaderboard stats across locations and employee logins. Pull everything into one central location instead of having to log in to multiple platforms.
Rallio Local — Our Local division automates the process of getting content on your pages, adding captions, boosting content for more visibility, and responding to comments, messages and online reviews (both positive and negative).
Rallio Activate — Our employee advocacy tools allow you to activate employees as brand ambassadors. They get limited employee logins to our mobile app so they can upload photos and post about your brand. You can even reward top performers and see leaderboard stats.
Revv — Our reputation accelerator can tie in directly to your POS system and help you get more positive reviews. We’ll send a simple survey via text to customers after a purchase so they can leave a review or get help with any customer service issues. The more positive public reviews you have, the more you become an employer of choice for people checking out your brand before they apply for a job.

In the same way our technologies help businesses increase their brand awareness, leads and sales, they can help you with recruiting the best employees. Contact us at sales@rallio.com or visit rallio.com for help finding the right recruiting solutions for your needs.

Tags social media company

Social

Top 4 Benefits of Using a Social Media Management Platform

Post author By Rallio
Post date June 30, 2021

Nowadays, it’s hard to imagine a life without technology in it. For businesses in particular, it’s essential to make use of technology tools in order to run leaner, smarter and faster. Having a social media management platform to organize all your social media posts, comments, reviews and messages isn’t just a nice thing to have; it’s a necessity.

Still not convinced? If you’re in the camp that’s logging into multiple platforms to manage your social media presence, let’s just say you’re wasting a lot of time — and potentially losing out on business. It’s easy for things to slip through the cracks when you don’t have everything right in front of you in one tidy dashboard.

That’s what Rallio can be for you and your business: a place where you can log in once to our social media management platform and take care of posting, replying to engagements, advertising your business and building an audience. Take a look at the top four benefits of using a social media management platform — specifically, Rallio — and we think you’ll be convinced to make the switch.

Benefit #1: You’ll Have Business Continuity

The pandemic has revealed the need for technology to step in and take over when real-world interactions are not possible. The businesses that were able to pivot and take their businesses online are the ones that have survived and, in many cases, thrived. Those that did not? Well, sadly, many of them didn’t make it.

Consider the case study in which we discuss our client Pet Supplies Plus and their response to the pandemic, with Rallio as their social media management platform: “As more and more people took to social media and platforms like Google My Business to discover their local PSP’s latest operating hours and updates, PSP knew they couldn’t rely on foot traffic alone to connect with their neighbors; they had to entirely alter certain methods of operating their business so they could accommodate their neighbors’ needs while hitting their own numbers. With Rallio’s help, the brand has been able to address these obstacles and even exceed their neighbors’ expectations.”

Benefit #2: You Can Cut the Clutter

Ever feel like you’re on technology overload? We all do. It’s everywhere, and it’s incessant. It’s easy to get overwhelmed by it all unless you have a way to streamline your processes.

With the Rallio social media management platform, you have one central location where all of your brand assets live. You’re able to syndicate, publish or schedule social media content with just a few clicks — whether to a single location or an entire network of locations.

It’s also easy to view analytics, respond to your online reviews and social media engagements, run ad campaigns, and control your brand message. Using one dashboard with a single login lets you cut the clutter and focus on the things that matter most in your business.

Pair our social media management platform with our Rallio Local services, and you can free up your time even more. You have a ton of responsibilities as you’re running a business, yet social media content and reputation management are crucial to your success. Our Rallio Local team will automate the process of creating engaging local content as well as respond to all your social comments and online reviews. How’s that for time management?

Benefit #3: You Have a Way to Activate Employees

If you’re not getting your employees involved with advocating for your business, you’re missing out on a huge opportunity to rapidly scale. Digital Marketing Consultant Neil Schaffer cites Nielsen data, where 84% of consumers say they value recommendations from friends and family above all forms of advertising. In addition, 77% of consumers are likely to make a purchase after hearing about it from someone they trust (such as your employees, aka regular people doing regular things).

Toward that end, our Rallio Activate platform allows you to leverage the power of your employees to reach your customers. Turn your employees into your best brand advocates, with built-in reward programs that incentivize your workforce to submit their own images and videos for brand content or share your message across their own pages.

Benefit #4: You Can Easily Update Your Business Listings

Another cool feature of Rallio’s social media management platform? You can easily manage your digital profiles across global business locations. Whether you have a change of hours, or you want an easy way to reach more consumers and promote your brand across social media, traditional search, mobile marketing and voice search, our Business Listings service makes the process simple.

With Business Listings, you can deliver a more engaging customer experience, instantly update your key business content across locations, and control and optimize your data across third-party digital platforms. Take a microscope to the channels you’re using to measure, optimize, and improve your brand-wide discoverability and search rankings.

Choose the Top Social Media Management Platform: Rallio

With digital marketing, businesses have multiple ways to communicate with customers and prospects even when they’re not seeing them face to face. Rallio simplifies the entire process with our award-winning social media management platform and services. Reach out to sales@rallio.com to learn more.

Tags social media company, social media management platform, social media management tools, Top Ranked Social Media Company

Directory Listings Social

Why You Need Your Social Media Company to Do Directory Listings, Too

Post author By Rallio
Post date June 8, 2020

Take out a pen and paper, please — or just your laptop. It’s time to do a quick inventory on all the things your social media company does for you. Or, if you’re doing it yourself, write down how you’re managing your social media presence.

But first, an analogy. (It’s food-based, of course, because we care deeply about our snacks at Rallio.) Here goes.

When you pour yourself a bowl of cereal, you put milk on top, right? It might be regular milk, oat milk, almond milk or whatever type of milk you prefer — but you probably don’t serve your milk on the side.

That is, eating your cereal and milk together makes perfect sense. If you were to take a bite of cereal and then take a sip of milk, well, that would just be weird. Someone would have to make a Netflix miniseries about you.

It’s like peanut butter and jelly. Spaghetti with spaghetti sauce. French fries and ketchup (or your dipping sauce of choice).

Is anyone else hungry?

Now Think About Your Social Media Company

How does this analogy apply to your social media company? The thing is, you want your social media company to do more than just social media posting. For purposes of this article, we’re discussing why you need your social media company to handle your directory listings, too.

Why is this important? Let’s break it down!

Directory listings in the palm of your hand. — Rallio’s directory listings service makes it easy to update your business information across the web in seconds, with one simple login.

Why You Need a Directory Listings Service

Now more than ever, people are searching for your business or businesses like yours. Somewhere on your list of social media to-dos, you need to make sure that your business listing is correct so they’re able to find you.

With a directory listings service, you can make sure all your information is correct across the web wherever it appears.

This is especially important right now during the COVID-19 crisis as people search for the most up-to-date information about your business. If you have temporarily modified your hours, for instance, you can update your hours using the directory listings service.

Without this type of service, you would need to manually update your information across the web wherever it appears. And that’s assuming you’re even aware of all the places it appears. Nobody’s got time for that!

Why You Need a Social Media Company

Now let’s consider why you need a social media company. Managing your social media presence requires hours of time, effort and resources.

As we point out in our article How to Manage Your Social Media Expectations Vs. Reality, social media management cannot be accomplished in one or two hours a week. Your pages require constant daily attention, and it’s not generally something most business owners have time to manage.

That’s because for a page to be successful — and by successful, we’re referring to certain social media metrics you should be tracking for ROI — your list of social media to-dos should include the following:

Posting and boosting hyper-local content that’s non-promotional and specific to your business
Creating and boosting events
Running page promotions, offers, like campaigns and other promotions
Building relationships with your followers by engaging with them, asking them questions and getting to know them like you would in real life
Responding to comments, questions and direct messages on your page
Responding to reviews

Does that sound like anything you have time to do? Or would that time be better spent focusing on running your business?

By outsourcing your social media, you can lean on experts who eat, sleep and breathe social media on a daily basis. They’re always up-to-date on the latest technology, the trends in social media and any upcoming changes you might need to know about.

Basically, they’re going to stay on top of all aspects of your social media — one of the most important elements of your overall marketing strategy.

A social media company that does directory listings, too. — Does your social media company do directory listings? Visit rallio.com to learn how you can have one login, with one vendor, for all your social media and directory listings needs.

Learn more: Should I Outsource My Social Media? 6 Questions to Ask Yourself

Why You Need One Vendor for Both Directory Listings and Social Media

Last but not least, we ponder the question, why do you need one vendor for both directory listings and social media? Here’s where we get back to that bowl of cereal.

If your directory listings and social media services are separate, it creates a disconnect. Although your listings service might update your information online, it’s not going to convey that information for you via social media.

Let’s say you change your hours. You update that information through your listings service. However, your social media posts don’t communicate to your audience that you’ve made the change, why you’ve made the change and how long this change will last.

When your listings service and social media company are in the same “cereal bowl,” so to speak, they work together on your behalf to make sure your audience has the most current information.

If you adjusted your hours due to COVID-19, for example, maybe now you’re getting back to regular business hours. You would want to not only update your hours across the web, but also tell your followers. With a combined directory listings and social media provider, that’s all handled for you.

With Rallio’s services, you actually can be everywhere at once. You can manage your directory listings and social media from one simple dashboard:

Your hours, physical address, phone number and other details about your business can be easily updated on over 40 directory listings sites, in just a few clicks.
Using that same dashboard, you can create a post for all your social platforms about your changed hours — maybe a photo of you as the business owner holding an “Open” sign, with a caption that reads, “We’re back! We have resumed our regular business hours and made a few adjustments in-house to account for social distancing and proper cleaning and disinfection.”
Another benefit is the ease of maintaining information across platforms. Instead of franchisees having to log in to six or seven different platforms to update their information, they have one simple login and one dashboard to handle it all — streamlining the process and preventing errors.

Boom. You just updated everyone and, at the same time, gave them the confidence they needed to feel safe returning to your establishment.

With your directory listings and social media management under one roof, you have all elements of your online presence working together on your behalf. And just like that, your cereal and milk are working together!

Ask yourself, how many logins does it take to run my franchise? The answer should be one. Schedule a demo with us, and we’ll give you a glimpse of what we can do for your business.

Tags directory listings, social media company