Tag: Top Ranked Social Media Company

Social

For 5 Years Running, Rallio Is a Top Franchise Supplier

Post author By Rallio
Post date August 22, 2022

For the fifth year running, Rallio has once again been named a Top Franchise Supplier by Entrepreneur magazine. This list recognizes top companies that provide services and support to franchisors and franchisees in 11 categories, including Marketing, in which Rallio ranked #7.

To determine who the Top Franchise Suppliers are, Entrepreneur surveyed more than 900 franchisors to learn which service providers they and their franchisees use and what their satisfaction is with the quality, cost, and value of those suppliers’ services. Each supplier was scored based on the results of this survey. Rallio’s ranking on the list illustrates its position as a trusted service provider in the franchise community.

To view the full ranking, visit entrepreneur.com/franchise/top-franchise-suppliers. The list can also be seen in the September 2022 issue of Entrepreneur.

Rallio has worked tirelessly over the past few years to fine-tune our franchise social media technologies and services, launching a newly revamped version of the app to best serve our clients. Our accomplishments are represented not only by the Entrepreneur Top Franchise Supplier listing, but also by our inclusion on the Inc.com list of fastest-growing companies, our client testimonials, and our continual efforts to offer best-in-class service and support.

Curious as to why franchises consistently choose Rallio as their Top Franchise Supplier of choice? Take a look at the top 5 reasons below.

#1: Team, Not Just Technology

Our Rallio Local clients are busy running their businesses, and they recognize they don’t have extra time they can dedicate to social media. Taking this huge responsibility off their plate by automating the process of content creation, review responses, and inbox management allows them to focus on doing what they do best. Meanwhile, we can do what we do best — and help them grow their social media presence while we’re at it.

By the way, review responses are more important than you think. Not only does responding to all of your reviews improve customer relations, but it also helps to boost your search engine rankings and improve local SEO. We recently wrote on the importance of online reviews and how they relate to SEO here and here.

#2: But Also … Technology

The Rallio technology makes everyone’s lives easier, both for clients and our own in-house team. Here’s a small sampling of what our platform can do:

Provides one centralized dashboard with one login for all platforms. All your brand assets live here so you can easily find them. Syndicate, publish or schedule social content to your entire brand or a subset of locations.
Gives greater control over your brand message. Implement permissions if you want content to go through an approval process, or allow franchisees to bypass those permissions.
Captures customer feedback from major review platforms that you have connected in Rallio and allows you to respond from your dashboard. Easily track your brand-wide and localized response rates.
Includes mobile technology to easily upload new images to your database. Activate employees with limited login capabilities to allow them to upload images and extend your reach on social media.
Stack-ranks all of your locations to see who is performing the best on social media and who needs more support. Tap into insight on your brand averages, outliers and comprehensive digital reputation.

Our clients can choose to be as involved as they like, and our clients love having the freedom to choose the level of service that works best for them.

#3: True Partnership

We’re more than just a Top Franchise Supplier. We’re a team of people who care about our clients. We work hard for them because we, ourselves, know what it’s like to build a company from the ground up. Rallio started in 2013 with just our CEO and his co-founder running the show.

Through the years, we’ve grown and become successful — earning spots on Entrepreneur rankings and others — because we’ve stayed committed to solving our clients’ problems, including those who needed help navigating the pandemic. If you were to walk into our office in Irvine, California, you’d see on the wall: “Don’t sell anything; solve people’s problems.”

Having a service provider with this kind of mindset allows you to rest easy, knowing everything is being handled for you. Rather than feeling pressured or anxious, you feel at ease. And that’s a priceless feeling, especially during stressful times.

#4: Thought Leadership

Working with Rallio means you’re working with a diverse team of experts with backgrounds in content marketing, franchising, entrepreneurship, sales, social media marketing and other disciplines.

Our clients can count on us for the most up-to-date recommendations in social media marketing. Whether through our blog, our personal conversations between clients and strategists, or our Customer Support team, we do whatever we can to help our clients navigate social media.

Our Vice President of Business Development, Ryan Hicks, is also a Certified Franchise Expert. He runs the MODRN Business podcast and is actively involved in the franchise community.

Ryan has participated in several conferences, events and webinars featuring prominent brands within the franchise community, including the Springboard Event for Emerging and [Re]Emerging Franchisors. (Again, we’re solving problems.) This year’s event is set for September 28-30, 2022, at the PHL Marriott in Philadelphia.

#5: Fun

Take a look at the videos and photos on our @rallio Instagram account, and it becomes obvious that we’re much more than just thought leaders and experts. We’re a team that prides itself on a culture of fun, teamwork, mutual respect and innovation.

Our clients love working with us because we bring life to their social media pages. We’re all about making sure there’s no boring content getting posted.

We’re both highly creative and intelligent. Passionate and purpose-driven. We know which fork to use for a fancy meal, but we’re just as happy to put away a box of mac ‘n’ cheese. (Is this starting to sound like a dating profile?)

It’s simple. We’re fun.

The Significance of the Top Franchise Supplier Listing

Entrepreneur describes the methodology behind the Top Franchise Supplier listing as follows:

“The franchise industry is really much bigger than just franchisors and franchisees. There are a multitude of companies — commonly known in the industry as suppliers — that provide services that help those franchisors and franchisees to run their businesses successfully. And our annual ranking of the Top Franchise Suppliers seeks to recognize those that do it best.

To determine our annual ranking of the Top Franchise Suppliers, we surveyed more than 900 franchisors, from emerging brands that just got started to established companies that have been franchising for decades. We asked them to tell us which service providers they and their franchisees use, and to rate their satisfaction with the quality, cost, and value of each supplier’s services.

We scored each supplier based on the results of the survey, and the top-scoring suppliers in each of 11 categories made it into the ranking.”

To us, the significance of this ranking cannot be understated. We’re excited that once again, our clients see value in our products and services. Our hope is to help even more new clients in the coming year.

About Rallio

Rallio is a powerful SaaS platform combining cloud-based social media technology, artificial intelligence and employee advocacy. As the supplier of choice for franchise organizations and small businesses, Rallio enables multi-location brands and SMB operators to optimize their social media engagement, while managing their entire social media presence, online reputation, and online directory listings in one dashboard for all locations. By automating agency-like services and employee advocacy across their social media pages, brands multiply their reach exponentially and experience rapid month-over-month growth on social media.

Tags Top Ranked Social Media Company

Social

Top 4 Benefits of Using a Social Media Management Platform

Post author By Rallio
Post date June 30, 2021

Nowadays, it’s hard to imagine a life without technology in it. For businesses in particular, it’s essential to make use of technology tools in order to run leaner, smarter and faster. Having a social media management platform to organize all your social media posts, comments, reviews and messages isn’t just a nice thing to have; it’s a necessity.

Still not convinced? If you’re in the camp that’s logging into multiple platforms to manage your social media presence, let’s just say you’re wasting a lot of time — and potentially losing out on business. It’s easy for things to slip through the cracks when you don’t have everything right in front of you in one tidy dashboard.

That’s what Rallio can be for you and your business: a place where you can log in once to our social media management platform and take care of posting, replying to engagements, advertising your business and building an audience. Take a look at the top four benefits of using a social media management platform — specifically, Rallio — and we think you’ll be convinced to make the switch.

Benefit #1: You’ll Have Business Continuity

The pandemic has revealed the need for technology to step in and take over when real-world interactions are not possible. The businesses that were able to pivot and take their businesses online are the ones that have survived and, in many cases, thrived. Those that did not? Well, sadly, many of them didn’t make it.

Consider the case study in which we discuss our client Pet Supplies Plus and their response to the pandemic, with Rallio as their social media management platform: “As more and more people took to social media and platforms like Google My Business to discover their local PSP’s latest operating hours and updates, PSP knew they couldn’t rely on foot traffic alone to connect with their neighbors; they had to entirely alter certain methods of operating their business so they could accommodate their neighbors’ needs while hitting their own numbers. With Rallio’s help, the brand has been able to address these obstacles and even exceed their neighbors’ expectations.”

Benefit #2: You Can Cut the Clutter

Ever feel like you’re on technology overload? We all do. It’s everywhere, and it’s incessant. It’s easy to get overwhelmed by it all unless you have a way to streamline your processes.

With the Rallio social media management platform, you have one central location where all of your brand assets live. You’re able to syndicate, publish or schedule social media content with just a few clicks — whether to a single location or an entire network of locations.

It’s also easy to view analytics, respond to your online reviews and social media engagements, run ad campaigns, and control your brand message. Using one dashboard with a single login lets you cut the clutter and focus on the things that matter most in your business.

Pair our social media management platform with our Rallio Local services, and you can free up your time even more. You have a ton of responsibilities as you’re running a business, yet social media content and reputation management are crucial to your success. Our Rallio Local team will automate the process of creating engaging local content as well as respond to all your social comments and online reviews. How’s that for time management?

Benefit #3: You Have a Way to Activate Employees

If you’re not getting your employees involved with advocating for your business, you’re missing out on a huge opportunity to rapidly scale. Digital Marketing Consultant Neil Schaffer cites Nielsen data, where 84% of consumers say they value recommendations from friends and family above all forms of advertising. In addition, 77% of consumers are likely to make a purchase after hearing about it from someone they trust (such as your employees, aka regular people doing regular things).

Toward that end, our Rallio Activate platform allows you to leverage the power of your employees to reach your customers. Turn your employees into your best brand advocates, with built-in reward programs that incentivize your workforce to submit their own images and videos for brand content or share your message across their own pages.

Benefit #4: You Can Easily Update Your Business Listings

Another cool feature of Rallio’s social media management platform? You can easily manage your digital profiles across global business locations. Whether you have a change of hours, or you want an easy way to reach more consumers and promote your brand across social media, traditional search, mobile marketing and voice search, our Business Listings service makes the process simple.

With Business Listings, you can deliver a more engaging customer experience, instantly update your key business content across locations, and control and optimize your data across third-party digital platforms. Take a microscope to the channels you’re using to measure, optimize, and improve your brand-wide discoverability and search rankings.

Choose the Top Social Media Management Platform: Rallio

With digital marketing, businesses have multiple ways to communicate with customers and prospects even when they’re not seeing them face to face. Rallio simplifies the entire process with our award-winning social media management platform and services. Reach out to sales@rallio.com to learn more.

Tags social media company, social media management platform, social media management tools, Top Ranked Social Media Company

Case studies

Are You a Social Media Success Story? Rallio Can Help You Get There

Post author By Rallio
Post date October 20, 2020

Recently in our Friday morning Zoom calls, our team has been sharing stories of the different ways we’ve had a positive impact on clients. Each social media success story of which we’ve been a part is a win-win for both the client and for Rallio. They benefit from our expertise and technology, and we have the satisfaction of knowing we’ve made a difference in their business — and beyond.

This is an important point to understand, because it contributes to the “why” — why we do what we do. By the same token, the client with a social media success story gets to be reminded of their why, too.

Take it a step further, and you begin to see that each impactful moment helps not just the business owner, but oftentimes their own customers or employees. It’s a ripple effect that you’ll notice if you start looking for how these small moments add up to lasting positive effects.

Social Media Success Story: Recruiting

Impactful moment: One of our Social Media Strategists, along with a member of our sales team, worked with the franchisee of a residential cleaning business. The client, one of many within the franchise organization, had been trying to recruit new employees through Facebook.

In working with the franchisee, we were able to provide some insights on recruiting via Facebook. We also reminded her of the various tools available in Rallio to help spread the word about her job openings.

Previously, this owner felt overwhelmed by social media and didn’t know where to begin with her Facebook recruiting efforts. We were able to step in and shed some light on the ways our technology and services could help her.

Why it matters: Recruiting via social media is a smart way to share your job openings and find qualified applicants. You can reach a targeted market of candidates and allow them to easily apply online. Social media recruiting has become an indispensable part of hiring today. With Rallio’s help, we can simplify the process and help set you up for success.

Drill down deeper: Helping a client with their recruiting needs helps not only the business owner, but also the applicant. Ultimately, we’re helping someone find a job while also helping the owner fill a hiring need.

Social Media Success Story: Pet Adoptions

Impactful moment: Rallio’s Social Media Strategists frequently assist our pet retailer client in spreading awareness for their pet adoption events, held in conjunction with local animal shelters. The events take place at individual locations, and our Strategists work directly with franchisees to create adoption-related posts.

Our Strategists not only create posts, but help boost the content — spreading the awareness even further. Additionally, locations are able to keep their content organized using the Rallio Database and view detailed post analytics.

In partnership with Rallio, the entire franchise organization has benefitted from Rallio Local services. Moreover, Rallio has been able to help grow the brand on social media via boosted posts, local content for franchisees, and responses to their online reviews. PSP is set for a strong year of growth in 2021, and Rallio is proud to be a part of helping them to grow their social pages.

Drill down deeper: When the client’s social media posts result in a successful pet adoption, it’s allowing a fur baby to find a forever home. It’s also allowing the family to experience the joy of welcoming in a new animal companion.

https://www.facebook.com/pspgoosecreek/photos/a.1725616444346458/2569763073265120

Social Media Success Story: Online Reviews

Impactful moment: In one conversation between a Rallio Local Strategist and a fitness center client, the client discussed a negative review his location had received. The client wasn’t sure how to handle this review, and they were able to work together to craft an appropriate response.

The conversation also served as an educational moment for the client. Our Strategist was able to remind him of the powerful tools available to him on the Rallio Dashboard.

“I enjoyed having this discussion over the phone rather than via email because we were able to have a more personal conversation. He actually attended SDSU as well, so it was nice to connect on that and talk about his time when he used to live in California,” says Kayla, the Strategist who works with this client. “Rallio does not simply just provide a platform that clients can manage their social media through. There are real people behind the technology who want to help all our clients. It’s also really nice to talk on the phone with clients because they can then put a voice to the name.”

It’s one thing to have social media technology, which our clients can access for social media management, scheduling, and responding to social media engagements. Now just imagine having a Strategist available to offer their expertise and guidance. This is the “secret sauce” that sets Rallio apart and enables us to exceed our clients’ expectations.

Drill down deeper: Providing a response to a negative review shows the customer you care. There have been many situations in which we’ve been able to respond to reviews on our clients’ behalf and resolve problems — which makes everyone happy. We also have technology (called Revv) that enables the acceleration of positive reviews, helping to boost a client’s online reputation.

Social Media Success Story: More Time

Impactful moment: One client tells us Rallio Local services are exactly what she was looking for. She says the content posted on her social profiles matched what she envisioned for her page and what she needed for her business.

“Most importantly, it has given me the flexibility to focus on other areas of my growing business,” she adds. “I highly recommend [Rallio] for all levels of social media users!”

What would it mean to you to be able to run your business without worrying about your social media pages? That’s time you can spend elsewhere while we propel your online growth.

Drill down deeper: The owner who outsources their social media social media marketing and management has more time to run their business. It might mean more time for networking, employee hiring and retention, financial management, expansion efforts and more. Outsourcing also saves money, since you’re not spending the money on a full-time employee.

In Conclusion

From one social media success story to the next, the common theme is that Rallio is able to partner with clients for results.

If you’re hoping to have a social media success story of your own, then get inspired by this quick roundup we’ve provided below. These tales of social success might help remind you of why you’re doing what you do — and start tailoring your content to meet specific goals you have for your business.

Did you know? Over 1.6 billion people around the world are connected to a small business on Facebook. (Facebook 2018) (Source: https://www.hubspot.com/marketing-statistics)

Tags franchise social media, social media marketing, Top Ranked Social Media Company

Social

Top 5 Reasons Rallio Is a Top Franchise Supplier

Post author By Rallio
Post date September 1, 2020

The rankings are in, and for the third year running, Rallio has been named a Top Franchise Supplier by Entrepreneur magazine. This list recognizes top companies that provide services and support to franchisors and franchisees in 10 categories: Accounting, Banking/Financing, Franchise Broker/Referral Networks, Franchise Consulting/Development, Legal Services, Marketing, Merchant Services, Other Technology Services, Public Relations, and Real Estate Services. Rallio was ranked #7 in the Marketing category.

To determine who the Top Franchise Suppliers are, Entrepreneur surveyed more than 700 franchisors to find out which service providers they and their franchisees use, and what their satisfaction is with the quality, cost, and value of those suppliers’ services. Each supplier was scored based on the results of this survey. Rallio’s position on the ranking illustrates its position as a trusted service provider in the franchise community.

To view the full ranking, visit entrepreneur.com/franchise/top-franchise-suppliers. The list can also be seen in the September 2020 issue of Entrepreneur.

With three-year revenue growth exceeding 360 percent, Rallio has worked tirelessly over the past few years to fine-tune our franchise social media technologies and services. Our accomplishments are represented not only by the Entrepreneur Top Franchise Supplier listing, but also by our inclusion on the Inc.com list of fastest-growing companies, our client testimonials, and our continual efforts to offer best-in-class service and support.

Curious as to why franchises consistently choose Rallio as their Top Franchise Supplier of choice? Take a look at the top 5 reasons below.

https://www.facebook.com/rallio/posts/1697932420359923

#1: Team, Not Just Technology

Technology is great, but humans are better. Your social media management technology isn’t going to think of captions for your posts, curate hyper-local content specific to your business, and reply to your reviews using real, human responses.

We love technology at Rallio, and plenty of our clients choose to use our platform without our additional services. However, we’ve also seen time and time again that many of our clients need and want a personal touch.

Our Rallio Local clients are busy running their businesses, and they recognize they don’t have extra time they can dedicate to social media. Taking this huge responsibility off their plate allows them to focus on doing what they do best. Meanwhile, we can do what we do best — and help them grow their social media presence while we’re at it.

#2: But Also … Technology

The Rallio technology makes everyone’s lives easier, both for clients and our own in-house agency. Here’s a small sampling of what our platform can do:

Provides one centralized dashboard with one login for all platforms. All your brand assets live here so you can easily find them. Syndicate, publish or schedule social content to your entire brand or a subset of locations.
Gives greater control over your brand message. Implement permissions if you want content to go through an approval process, or allow franchisees to bypass those permissions.
Captures customer feedback from major review platforms and allows you to respond from your dashboard. Easily track your brand-wide and localized response rates.
Includes mobile technology to easily upload new images to your database. Activate employees with limited login capabilities to allow them to upload images and extend your reach on social media.
Stack-ranks all of your locations to see who is performing the best on social media and who needs more support. Tap into insight on your brand averages, outliers and comprehensive digital reputation.

Our clients can choose to be as involved as they like, either using the technology to take control or pairing the technology with our local services. Our clients love having the freedom to choose the level of service that works best for them.

Moreover, COVID-19 has also taught us the critical importance of technology. Not only does technology keep us connected, but it allows us to continue providing the most cutting-edge innovations to our clients. The clients who likewise invest in technologies — like what we offer at Rallio — set themselves apart from their competitors.

https://www.facebook.com/rallio/posts/1684839781669187

#3: True Partnership

We’re more than just a Top Franchise Supplier. We’re a partner with our clients.

To illustrate this point, we point to the current pandemic. When the COVID-19 crisis hit, Rallio quickly began to work with our clients to help them pivot. We saw an opportunity to guide them through the challenges. We shared our insights with them and enabled them to keep marketing themselves.

We weren’t doing this to make money. In fact, many of the tips and services we’ve provided have been free of charge, no strings attached. We simply wanted to see our clients continue to succeed.

We’re a team of people who care about our clients. We work hard for them because we, ourselves, know what it’s like to build a company from the ground up. Rallio started in 2013 with just our CEO and his co-founder running the show.

Through the years, we’ve grown and become successful — earning spots on Entrepreneur rankings and others — because we’ve stayed committed to solving our clients’ problems. If you were to walk into our office in Irvine, California, you’d see on the wall: “Don’t sell anything; solve people’s problems.”

#4: Thought Leadership

Working with Rallio means you’re working with a diverse team of experts with backgrounds in content marketing, franchising, entrepreneurship, sales, social media marketing and other disciplines.

Our clients can count on us for the most up-to-date recommendations in social media marketing. Whether through our blog, our personal conversations between clients and strategists, or our Customer Support personnel, we do whatever we can to help our clients navigate social media.

Our Vice President of Business Development, Ryan Hicks, is also a Certified Franchise Expert. He runs the MODRN Business podcast and is actively involved in the franchise community.

Ryan has participated in several Springboard webinars featuring prominent brands. He’s also helping to organize the Springboard “virtual conference,” to be held Sept. 21-23, with 500 franchisors in attendance. Check out the full lineup of brands in this informative series: https://franchisors.com/webinars/.

Again, we’re solving problems.

https://www.facebook.com/rallio/posts/1710443975775434

#5: Fun

Take a look at our @rallio Instagram account, and it becomes obvious that we’re much more than just thought leaders and experts. We’re a team that prides itself on a culture of fun, teamwork, mutual respect and innovation.

Our clients love working with us because we bring life to their social media pages. We’re all about making sure there’s no boring content getting posted.

It’s simple. We’re fun.

The Significance of the Top Franchise Supplier Listing

Entrepreneur describes the methodology behind the Top Franchise Supplier listing as follows:

To determine our annual ranking of the Top Franchise Suppliers, we surveyed more than 500 franchisors, from emerging brands that just got started to established companies that have been franchising for decades. We asked them to tell us which service providers they and their franchisees use, and to rate their satisfaction with the quality, cost, and value of each supplier’s services. We scored each supplier based on the results of the survey, and the top-scoring suppliers in each of 10 categories made it into the ranking.”

View our press release about the ranking here.

About Rallio

Rallio is a powerful SaaS combining social media technology, creative services and employee advocacy. As the supplier of choice for franchise organizations and small businesses, Rallio enables brands to manage their entire social media presence, online reputation and online directory listings in one dashboard for all locations. Business owners can either take charge on their own, with easy-to-use desktop and mobile technology, or recruit the help of Rallio’s in-house agency. Rallio’s motley crew of social media strategists, brand managers, designers, producers, writers, engineers, geeks, freaks, change-makers and born leaders helps businesses ditch boring content forever and light up their social media pages.

Tags franchise social media, Top Ranked Social Media Company

Inspiration

What Does It Take to Be Ranked Among the Fastest-Growing Companies? 5 Critical Factors to Know

Post author By Rallio
Post date August 14, 2020

This past week, Inc.com published its annual ranking of the top fastest-growing companies in the nation. Coming in at No. 1,226, Rallio has achieved its first-ever ranking on the national list. Previously, we also were listed regionally among the fastest-growing companies in California.

Earning a ranking on the Inc.com 5000 national listing of fastest-growing companies is a coup we’re quite proud of here at Rallio.

“SocialWise, Inc., better known as Rallio, is honored to be included on the Inc.com 5000 national list and counted among many other outstanding, fast-growing companies across America,” says Chuck Goetschel, CEO of Rallio. “Our ranking is a testament to the dedication and passion our team puts into serving all our franchise organizations and small businesses nationwide. Our unique blend of social media technology, employee advocacy and local social media services is compounding success for our clients and resulting in fast growth for our company.”

With three-year revenue growth exceeding 360 percent, Rallio has worked tirelessly over the past few years to fine-tune our franchise social media technologies and services. Our accomplishments are represented not only by the Inc.com list of fastest-growing companies, but also our Entrepreneur magazine Top Franchise Supplier listings, our client testimonials, and our continual efforts to offer best-in-class service and support.

If you’ve ever wondered what it takes to be ranked among the fastest-growing companies, then read on for a few success factors you’ll want to know. Achieving this level of growth doesn’t come easily, but with hard work and perseverance — and maybe the help of a social media management company like Rallio with all-in-one solutions for businesses — you can make the list, too.

In short, the critical factors among fastest-growing companies are:

Grit
Teamwork
Flexibility
Marketing
Technology

Success Factor #1: Grit

To have one of the fastest-growing companies, you need a team that will do whatever it takes to succeed. It might sound cliche, but building this type of company takes good old fashioned grit.

Not everyone is equipped to work in a fast-paced environment where you often have to self-manage, problem-solve, self-learn and determine your own individual growth goals. There isn’t going to be someone holding your hand every step of the way.

Build a team that’s willing to go the extra mile. Make it a part of your core values and your recruiting process. True grit goes a long way when you’re building the fastest-growing companies.

Success Factor #2: Teamwork

Each team member at Rallio has been hand-selected for their roles to maximize individual talents. We work both independently and collectively to further our company’s goal of being the go-to solution for business social media technology and services.

Along with the grit factor, you need a team that meshes well. You want team members who can come together professionally, intelligently, with a good dose of positivity and good humor. If you can laugh together as you get your work done, that’s a bonus.

On a deeper level, your team’s ability to work well together speaks to your company’s culture and core values. When challenges arise, you have an opportunity to iron out the wrinkles and make sure everyone is not only contributing, but also being recognized and made to feel valued on your team.

https://www.facebook.com/rallio/photos/a.213849565434890/1554240711395762?type=3&av=207889606030886&eav=AfalKAyE8eUc40eYIjIKPP5A8Gehs5DwtnQRUd4HN3bOjl7RMbrxaYCBB0fRkXK2r9E

Success Factor #3: Flexibility

COVID-19 has taught us to bend, not break, in the face of challenges. When the pandemic forced business closures and restrictions, we helped businesses pivot to continue marketing themselves. Just a few examples include:

Offering virtual classes and events
Using “live” formats to reach customers
Offering curbside pickup options
Adjusting in-store shopping experiences to keep customers and employees safe
Ramping up employee advocacy to extend reach on social media

While these uncertain times are unsettling for businesses, they’re also an opportunity to expand and think outside the box. How can you continue to pivot despite the bumps in the road?

Success Factor #4: Marketing

Initially when the pandemic hit, some clients thought they should pull back on their marketing to save money. However, they quickly realized that slashing social media marketing budgets actually harmed their ability to connect with customers and new prospects.

We saw some of our clients experience massive drop-offs in engagement on social media when they paused their social media publishing and advertising.

At a time when the world is spending more time online than ever before, now is the perfect time to get in front of them. “People are social distancing, self-isolating or quarantined. Now, more than ever, they need to hear from you — with messages of hope, reassurance that either you’re still up and running or you’re following necessary safety protocols (depending on the nature of your business), and perhaps some levity here and there,” we write in Why You Need to Keep Up Your Marketing Despite the Coronavirus.

“Moreover, with more people likely to be on their phones, using their mobile devices to stay in touch, order online and connect with the world, you have an opportunity to connect with your audience like never before.”

https://www.facebook.com/petsuppliesplus/photos/a.433694682116/10157119056792117?type=3

Success Factor #5: Technology

COVID-19 has also taught us the critical importance of technology. Rallio was able to switch to remote work when the pandemic hit without missing a beat, due to the technology systems already in place.

Not only does technology keep us connected, but it allows us to continue providing the most cutting-edge innovations to our clients. The clients who likewise invest in technologies — like what we offer at Rallio — set themselves apart from their competitors.

And technology isn’t only important during a global health crisis. As we discuss in Top 5 Predictors of Franchisee Success, “The franchise companies that continually invest in innovative technologies and systems are the ones that thrive. In turn, their franchisees are able to thrive as well because they’re able to gain and maintain a competitive edge.”

Further reading: How To Grow A Successful Business: Everything You Need To Know

The Significance of the Inc.com List of Fastest-Growing Companies

The Inc.com list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

“The companies on this year’s Inc. 5000 come from nearly every realm of business,” says Inc. editor-in-chief Scott Omelianuk. “From health and software to media and hospitality, the 2020 list proves that no matter the sector, incredible growth is based on the foundations of tenacity and opportunism.”

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

The top 500 companies are also being featured in the September issue of Inc., available on newsstands now. To view a press release about our listing, click here.

About Rallio

More about Inc. and the Inc. 5000

Methodology

The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

For more information on the Inc. 5000 Conference, visit http://conference.inc.com/.

Tags awards, Top Ranked Social Media Company

Social

Top Ranked Social Media Company for Business

Post author By Rallio
Post date August 26, 2019
No Comments on Top Ranked Social Media Company for Business

For a second year running, Rallio has been named a top ranked social media company for business and franchises in 2019 by Entrepreneur magazine.

Overall, Rallio landed as #6 in the Marketing category among other companies that provide all types of marketing support.

Of those companies that provide social media services specifically, Rallio is ranked as the best social media marketing company focused on management tools for small businesses and franchises.

The annual franchise supplier ranking identifies companies in 10 different categories that provide behind-the-scenes support for franchisors and their franchisees.

“The franchise industry is really much bigger than just franchisors and franchisees,” Entrepreneur explains.

“There are a multitude of companies — commonly known in the industry as suppliers — that provide services that help those franchisors and franchisees to run their businesses successfully. And our annual ranking of the Top Franchise Suppliers seeks to recognize those that do it best.”

To identify the top suppliers, including the best social media management tools for small businesses and franchises, Entrepreneur surveyed more than 500 franchisors.

They asked them to name which service providers they and their franchisees use, and to rate their satisfaction with the quality, cost and value of those services. Suppliers were then scored based on the results of the survey, and the top-scoring suppliers made it into the ranking.

“The Rallio team is honored to be recognized as the world’s topmost trusted social media marketing company for franchise organizations,” says Ryan Hicks, Certified Franchise Executive and Vice President of Business Development at Rallio.

“Our clients have seen month-over-month growth in followers, in-store and website traffic, and engagement within their local communities. Our combination of powerful social media technology and agency services makes us the preferred provider for franchise brands.”

Rallio Technology Allows Scalability

Rallio technology allows franchisors to promote brand awareness at scale — with user-friendly tools that enable system-wide content syndication across hundreds or even thousands of locations.

For those franchisors that need support with content creation, Rallio’s in-house experts create custom corporate content aligned with brand guidelines.

Meanwhile, the Rallio Local division supports local operators with hyper-local content, page growth strategies and review responses.

Each franchisee is paired with a Rallio Local Strategist who works closely with locations to drive local business and engage with the communities in which they operate.

“Our team has a tremendous passion for and understanding of the franchise business model,” Hicks adds. “We focus relentlessly on developing cutting-edge social technology for the modern franchise. But we package it in a way that helps franchisors rally even the most ‘technology-challenged’ franchisees.”

Rallio Technology for Business and Franchises

Franchise-Focused Social Media

Rallio is both a social platform and a social media marketing company. With a focus on providing the best social media management tools for small businesses and franchises, Rallio has both the technology and the team to help brands manage their entire social media presence.

One central dashboard allows all locations to manage social media posts, followers, engagement, online reviews and online directory listings.
Mobile technology provides a simple way for franchisees to engage, and the advocacy system turns employees and customers into social advocates to dramatically amplify the overall local impact.
Rallio Local agency, using additional local technology, works directly with franchisees to develop a highly engaging local presence. Rallio Local can either support franchisees or completely do it for them.

From corporate-wide social media and reputation management to location-specific support services, Rallio technology offers a smarter, simpler way for franchises and small businesses to maximize social media marketing efforts.

“As the Internet continues to evolve into a highly local and personal experience for consumers, Rallio will continue to provide ways to heighten local engagement,” says Chuck Goetschel, Rallio’s CEO.

“It’s about connecting local businesses and consumers in a way that is meaningful and effective. Our deep understanding of this is why we are the top ranked social media company for business and franchises”

Getting Hyper-Local

As technology has evolved, consumers have continued to gravitate to mobile as a means of discovering local businesses and checking out their social pages.

Google results have moved toward providing hyper-local search results, and social platforms such as Facebook, Google and Yelp allow customers to generate local business pages.

Consumers now make buying decisions at the local level based on local engagement and local reviews.

Meanwhile, today it’s harder than ever for brands and businesses to connect with consumers with the right message at the right time.

Time and again, generic content tends to be outperformed by real-life imagery that gives consumers an authentic glimpse of the business, along with the people, processes, products and services that give life to a brand.

A Complete Social Media Package

Over time and with feedback from franchisors, franchisees and manufacturers, Rallio evolved into a technology that provides a complete social media marketing ecosystem — so that manufacturers, corporate brands and their locations, employees and even customers can share social media content to build meaningful local community, share experiences and drive local business.

Today, Rallio is the only social media marketing company that engages all parties from manufacturers to customers and even employees in order to generate the most engaging, most visible and most impactful social presence possible for brands and businesses.

Rallio has further expanded with its Rallio Local division to provide agency-style support and strategic services to help locations manage their online reviews, advertise on social platforms, and grow both their social media following and overall local engagement.

Meanwhile, our in-house team supports corporate marketing efforts with custom content each month.

Rallio, located in Irvine, California, has been previously recognized by Entrepreneur and other entities, including:

Top Franchise Supplier, Entrepreneur magazine, 2018 and 2019
OCTANe OC Best Small Technology Company CEO Finalist, September 2019
Comparably.com Best CEO Award, December 2018
OCTANe OC High Tech Innovation Award Finalist, September 2018
Comparably.com: Nine Los Angeles-Area Companies That Offer Employees Great Workplace Environments

Interested in scheduling a Rallio demo? Reach out to support@www.rallio.com

Tags social media, social media marketing, Top Ranked Social Media Company