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Tag: social media

7 Things Your Competitors Can Teach You About Social Media

Competition isn’t a bad thing in business. It keeps you on your toes, allows you to improve continually, and gives you a chance to see what works and what doesn’t with your target audience. Social media has made it easier than ever to research your competition and take a lesson from

Best Ways to Build Your Brand on Social Media

It’s every brand’s dream to have a huge following on social media. When your customers are talking about you in positive ways, they’re doing much of the work to spread awareness of your brand, for free. Still, there are brands that struggle to establish themselves on social media, and they

Top 5 Small-Business Social Media Mistakes

It starts off innocently enough. Let’s say you have a brand-new coffee shop, and you are super proud of it, as you should be. You know you need a Facebook page to promote it, so away you go, setting up your business page and inviting your friends to like it.

31 Days of Social Media Ideas: Days 16 to 31

Did you catch last week’s post featuring 15 days’ worth of social media content ideas? If not, give it a quick read, and then round out your month with today’s post. Let’s jump right in! Day 16: Post a poll. It doesn’t have to be anything formal. It can be

31 Days of Social Media Ideas: Days 1 to 15

You might already know that it’s important to publish new content regularly on social media. What might not be quite so clear? Knowing what to publish. If you’re running low on ideas for your content calendar, this two-part blog series should help you get the creative juices flowing again. Using the

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