Rallio – Social Media for Franchises, Small & Local Business

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Your Guide to 2021 Marketing Based on Current Consumer Trends

If 2020 has taught us anything as social media marketers, it’s adaptability. The plans you had for your 2020 marketing may have had to be adjusted, put on hold or scrapped altogether. Now, as you...

Brand Voice: What Is It and Why Does It Matter?

In the cluttered world of social media, distinguishing yourself from the competition is more important than ever. Brands are vying for attention, and your brand voice can help you stand out from the...

3 Critical Questions to Ask Before Slashing Your Marketing Budget

If you’re thinking of slashing your marketing budget right now, you’re not alone. Faced with the pandemic and economic uncertainties, many business owners are looking for ways to trim their expenses...

7 Habits of Highly Successful Social Media Marketers

Certain habits are, arguably, not very productive (say, binge-watching Netflix). Others are the stuff that great businesses are built upon. Successful social media marketers have the good habits...

Your Best Cheat Sheet on Instagram Reels for Business

If you’re using Instagram for business, then you’re probably familiar with Instagram Reels by now. As a newer feature that’s essentially Instagram’s answer to TikTok, Instagram Reels for business can...

Top 9 Social Media Questions, Answered

The top social media questions can range from technical to tactical when you’re new to the world of social media marketing. Although you might not feel like a master of social media platforms from day...

3 Major Forces Shaping Social Media Marketing for Franchises — and What to Do About It

The changes brought about by the pandemic have been felt universally — and franchise organizations everywhere have had to pivot, adjust and change with the times. Social media marketing for franchises...

6 Powerful Benefits of a Business Instagram Account

There was a time when all Instagram accounts essentially had the same functionality. There was no “personal” versus “business Instagram.” Back in the day, everyone had a personal Instagram profile...

Should You Outsource Your Small-Business Social Media? 4 Compelling Reasons It Makes Sense

With the recent launch of Rallio Local for Small Business here at Rallio, we’ve had a few questions come up about outsourcing small-business social media.  It’s not an unusual question by any...

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