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Social Media Terms Your Company Should Know, Part 2

If you read my last post on Social Media Terms Your Company Should Know, you learned about the most common terms on the major platforms: Facebook, Instagram, LinkedIn and Twitter. (I also included a roundup of terms that are common across platforms.) In case you didn’t quite

Social Media Terms Your Company Should Know

Social media has a language of its own, and being able to speak it fluently is critical to any business’s success today. From basic terms such as “comment” and “like” to the more complex “handle,” there is an endless number of terms to know. Today,

How (and Why) to Choose a Hashtag for Your Brand

As you may already know, hashtags are conversation starters. You can use them on Twitter, Instagram and Pinterest (less so on Facebook) to connect with your target audience around topics of relevance to your brand. You can also create brand-specific hashtags for various purposes. For

7 Ways to Boost Your Twitter Following Organically

When you’re looking to boost your Twitter following, it’s tempting to want to make it happen overnight. Nobody wants to have 43 followers when you could buy thousands all at once, right? However, buying followers or resorting to other black-hat tactics simply won’t get you

Top 5 Social Media Trends to Expect in 2017

It’s no secret that social media trends shift quickly, sometimes before you even realize they’ve come and gone. So I can’t promise you that all of the following trends will stay relevant. However, I can say with confidence that this is where you can expect

7 Ways to Build Your Personal Brand on Social Media

We often talk about leveraging social media to boost a brand’s reputation, customer base and connection with its audience. But let’s not forget about the importance of building a personal brand as well. People are more likely to buy from people they trust, and social media

How to Diffuse Customer Complaints on Social Media

Recently, I was scrolling through my Facebook feed when I came across a post by an acquaintance of mine who is a business owner. He was expressing disdain at a Yelp review left by a customer, and rather defensively, I might add. This post was on