As a social media company, Rallio has worked with businesses in all different industries to help them pivot during the pandemic and find social media success. Whether they were offering virtual classes, curbside pickup or restaurant takeout, we’ve been able to help spread the word
Take out a pen and paper, please — or just your laptop. It’s time to do a quick inventory on all the things your social media company does for you. Or, if you’re doing it yourself, write down how you’re managing your social media presence.
If you’ve successfully gathered a respectable amount of followers on your page, you probably want to do whatever you can to keep them. In an ideal world, you would avoid any social media mistakes, hang on to all those followers and keep getting more of
If you’ve been in business for any length of time, you might already know you need to have a social media presence. Some owners choose to DIY it, and others opt for outsourcing their social media. In either case, there is often a learning curve
We’re all seeing signs of life in the economy as businesses start to reopen — an encouraging indicator of impending normalcy. If your business is preparing to reopen, you may be wondering which COVID-19 social media strategies to keep and which ones to ditch. That’s
As a business owner, you deserve to know the return on investment from your marketing efforts — including money spent on social media marketing. You also deserve to understand the complexities of social media metrics and ROI. We’ve coached thousands of business owners on social
If you’re looking for a cost-effective way to advertise your business, Facebook is a great place to start. With CPM/CPC tending to be lower than paid search, Facebook ads let you target your customers and get your content in front of your desired audience. It’s
Being in business “for yourself, but not by yourself” is the classic allure of franchise ownership. Buying a franchise means buying into proven systems and processes, with a team that’s there for you every step of the way. From your marketing to your operations, you
The basics of franchise social media are more relevant today than ever before — particularly given the current challenges so many businesses are facing. If it’s been a while since you dusted off your social media marketing strategy, now would be an excellent time to
If you need social media content ideas, you’re not alone. Many businesses don’t have the time or desire to come up with social media content every day, let alone get it posted with a caption. Oftentimes, you need look no further than the four walls
