Have you ever wondered how you could enlist the support of your employees in advocating for your brand? The idea is simple: Encourage your employees to provide feedback on their company, tell others about your company and products, and help build a better brand through honest word-of-mouth marketing. Employee advocacy
In case you missed it, Facebook ad targeting has changed. On January 19, 2022, Meta began scaling back certain Facebook ad targeting options related to potentially sensitive topics, such as health causes, sexual orientation, religious practices and groups, and political or social beliefs. The change comes amid rising concern with
Employee advocacy programs are huger than ever — and it’s time to get on board if you haven’t already. Did you know your employees have greater social reach than you do? And that people are more likely to buy something that’s been recommended by a friend or family member? It’s
You may have seen some of our recent articles on employee advocacy and how it can transform your team members into brand ambassadors. When implemented effectively, employee advocacy is, indeed, an effective way to spread brand awareness and broaden your impact on social media. Before you begin implementing an employee
If you’re familiar with employee advocacy, then you might be aware of some of the benefits. By engaging your employees as brand ambassadors on social media, you’re able to increase engagement and reach for your brand. Employees who share both their own images and videos, along with those of your
Pet Supplies Plus (PSP) is a multi-location retail franchise organization with over 520 locations nationwide. As the preferred technology supplier for PSP, Rallio provides the social media SaaS and employee advocacy platform needed to manage, schedule, optimize and grow the chain’s entire social media presence — from corporate down to
If you haven’t set up an employee advocacy program for your company yet, now is a great time to get things rolling as we begin a new year. With employee advocacy, you enable employees to publish branded content to their social media pages. With a formalized employee advocacy program and
