Undoubtedly, many small businesses have had numerous challenges to tackle over the past several months. To say these are unprecedented times is now an enormous understatement. Rather than dwell on the impacts of COVID-19, however, it might be useful to look at what’s next for
Weeding out the social media truths from social media myths can be a daunting task. With so much information — and sometimes misinformation — out there, you might not immediately know what to believe when it comes to marketing your business on social media. To
Sometimes, the simplest social media tips are the very best social media tips. There’s no need to complicate matters when you’re trying to figure out how to be impactful on social media for your brand. In keeping with that idea, today’s blog article features social
When your brand is social-media-friendly, your content ideas might come easily to you. For instance, if you are in the pet industry, that’s a no-brainer. Nobody ever tires of seeing cute animals on social media doing even the most mundane of tasks, like sitting on
So you took the time to set up your social media pages for your business. Great work! What happens next is critical to your social media success, and you’ll need the right growth hacks to make an impact. Keep in mind, the single most important
If there are any lessons learned from the pandemic, some of them certainly come from business owners, who are navigating the current challenges day in and day out. Here at Rallio, we work with hundreds of different franchisees and small-business owners. And we’ve seen firsthand
When you think about tidying up your social media pages, you might immediately think it’s going to take exorbitant amounts of time. Well, we’ve got some good news for you. Improving your social media presence can happen in minutes, not hours. In fact, we’d bet
Is email marketing alive and well? Or is social media marketing the only option nowadays? It’s a question on many a marketer’s mind, but it’s not one you necessarily have to answer definitively. Integrating your email marketing and social media marketing will give you yet
So you took the time to create a post on Facebook, and now you’re waiting for the engagements to start rolling in — reactions, comments, shares, maybe even clicks over to your website. Unless you used Facebook boosting, you might be waiting awhile. Why, you
Learning how to market your business on social media is a skill that not every small-business owner has time to tackle. Understandably, many small businesses start out doing the bulk of their social media marketing themselves. In time, however, you might find you need the
