With all the uncertainty and challenges of 2020, we’ve all managed to find moments of motivation, inspiration and hope for a better future. Data on our most popular blog posts of 2020 reveal that our readers want practical social media marketing tips. And they’re learning
As you look back at your social analytics from 2020, you’ll likely see a few social media marketing lessons emerge. You’ll see the types of content that performed the best — and the types that should head back to the drawing board. With the pandemic
With Thanksgiving leftovers in the fridge, marketers are now turning their attention to the holidays and opportunities to optimize sales before year-end. Although some of your marketing ideas from years past may still apply, it’s important to approach 2020 holiday marketing with a fresh perspective.
Have you ever felt like you could use a LinkedIn tip or two to make the most of the platform? Let’s be honest: Many of us could use a quick tutorial on how to use LinkedIn as an individual and as a business. If you
The holiday shopping season has already begun, as marketers cater to early-bird shoppers looking for bargains. Holiday marketing efforts are well underway as brands create early Black Friday deals, Cyber Monday specials and other holiday sales blitzes. Meanwhile, shoppers are ready to pull out their
When most businesses are getting started, they might handle their social media themselves. Or they might simply put off using social media as a marketing medium. The idea of having a full-blown social media team might be a distant thought. At this point, they just
Social media mistakes are not uncommon — and they could be costing you big if you continue to repeat them. The most terrifying social media mistakes are the ones that might just scare away your followers for good. Is your social media page turning into
If 2020 has taught us anything as social media marketers, it’s adaptability. The plans you had for your 2020 marketing may have had to be adjusted, put on hold or scrapped altogether. Now, as you create a 2021 marketing strategy, you might be wondering how
If you’re thinking of slashing your marketing budget right now, you’re not alone. Faced with the pandemic and economic uncertainties, many business owners are looking for ways to trim their expenses. While there may be certain cost-cutting measures you can take, however, your marketing budget
Certain habits are, arguably, not very productive (say, binge-watching Netflix). Others are the stuff that great businesses are built upon. Successful social media marketers have the good habits figured out — and they’re reaping the rewards. When you start putting the habits below into practice,
